TMRW Increases Stake in Bewakoof Brands by 10.02% Reaching 99.03% Ownership

TMRW Increases Stake in Bewakoof Brands by 10.02% Reaching 99.03% Ownership

TMRW Increases Stake in Bewakoof Brands by 10.02% Reaching 99.03% Ownership​

Aditya Birla Digital Fashion Ventures Limited (TMRW), a wholly owned subsidiary of Aditya Birla Fashion and Retail Limited (ABFRL), has increased its equity stake in Bewakoof Brands Private Limited (Bewakoof) through a secondary share purchase. This acquisition means TMRW now holds 99.03% of the equity share capital in Bewakoof.

The transaction, completed on June 8, 2026, saw TMRW acquire an additional 10.02% equity holding in Bewakoof Brands Private Limited. The purchase was conducted through a cash consideration and aligns with the terms defined in the Share Subscription and Shareholders' Agreement dated March 22, 2023.

As a result of the transaction, TMRW increased its stake in Bewakoof from 89.01% to 99.03%.

Bewakoof Background and Business Details​

Bewakoof Brands Private Limited, which operates under the brand name 'Bewakoof,' specializes in fashion apparel, footwear, and accessories. The target entity is a subsidiary of TMRW, itself a wholly owned subsidiary of ABFRL.

The company was incorporated in 2011 and is engaged in the manufacturing, marketing, and distribution (both online and offline) of products under the 'Bewakoof' brand.

Key financial details regarding Bewakoof Brands Private Limited are summarized below:

MetricDetail
Total Paid-up Equity Share CapitalRs. 9,16,840/- (Rupees Nine lakhs Sixteen thousand Eight Hundred and Forty)
Turnover (FY 26)Rs. 243.12 Cr.
Revenue (FY 25)Rs. 172.97 Cr.
Revenue (FY 24)Rs. 160.85 Cr.

The transaction falls under the pre-defined milestones for increasing TMRW's stake in Bewakoof through a secondary share purchase, as stipulated in the Share Subscription and Shareholders' Agreement dated March 22, 2023. The acquisition did not involve any related party transactions, and no promoter or group companies hold an interest in the acquired equity stake.

ABFRL Stock Price Movement​

Aditya Birla Fashion and Retail Limited shares slipped today after closing at ₹59.29, shedding 1.56% from the previous session’s close. The stock traded a volume of 2.23 million shares during the session, with the equity reaching an intraday low of ₹58.72.
 

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