Tilaknagar Industries Increases Stake in Bartisans with INR 2 Crore Infusion

Tilaknagar Industries Increases Stake in Bartisans with INR 2 Crore Infusion​

Tilaknagar Industries Limited (TI), a leading Indian-Made Foreign Liquor (IMFL) manufacturer, has committed strategic growth capital by making a follow-on investment of INR 2 crore into Round The Cocktails Private Limited, the maker of ready-to-pour cocktail and mocktail mixers under the brand name Bartisans.

With this funding, TI's stake in Bartisans is set to rise significantly, increasing from 36.17 per cent to 41.45 per cent on a fully diluted basis. The capital infusion is intended to accelerate Bartisans' expansion initiatives and strengthen its presence across quick commerce platforms, while also supporting the launch of new single-serve packaging options.

TI first invested in Bartisans in September 2024, driven by confidence in India's growing cocktail culture and the increasing consumer preference for convenient at-home drinking experiences. The follow-on investment reaffirms TI's belief in the brand's growth trajectory as it enters a new phase of market expansion.

Bartisans, founded in 2021 by mother-son duo Jovita and Jordan Mascarenhas, offers all-natural ready-to-pour mixers crafted to meet evolving Indian consumer tastes. The company has established a differentiated position within the premium mixer category through its commitment to quality ingredients and innovative flavor profiles.

Mr Ameya Deshpande, Chief Strategy Officer at Tilaknagar Industries Limited, noted that the increased investment reflects confidence in the fast-growing premium mixer segment and Bartisans' strong potential. He mentioned that since the initial investment, Bartisans has shown encouraging momentum, including successful collaborations such as the Golden Hour bespoke mixer created for Monarch Legacy Edition Brandy.

The brand has seen substantial growth on quick commerce platforms since its launch. Volumes through these channels have more than doubled in FY26 compared to the previous fiscal year, making quick commerce the brand's largest sales channel with a salience of nearly 65 per cent. The planned investment will be utilized to enhance visibility and presence across major quick commerce platforms.

Ms Jovita Mascarenhas, Co-Founder of Round the Cocktails Private Limited, stated that the additional capital will help accelerate geographical expansion, facilitate new product launches, and introduce innovative formats to make premium cocktail experiences more accessible for consumers.

The broader cocktail mixer category in India is continuing to benefit from prevailing premiumisation trends, a rising cocktail culture, and increasing demand for convenient at-home consumption experiences. This strategic investment by TI allows the company to further strengthen its premium ecosystem and expand into emerging consumer segments.

Tilaknagar Industries Ltd., established in 1933 as Maharashtra Sugar Mills, is a major player in the IMFL industry. The company maintains a strong presence across various categories, including Mansion House Brandy, Imperial Blue Whisky, Courrier Napoleon Brandy, Madiraa Rum, and Blue Lagoon Gin. Furthermore, its luxury vertical, 'House of TI,' includes Monarch Legacy Edition and Seven Islands Pure Malt Whisky, and supports India's emerging craft spirits players.

TI Stock Price Movement​

Shares of Tilaknagar Industries Limited slipped by 0.07% to settle on Thursday at ₹433.8, falling from the previous session’s close. The stock saw a total traded volume of 272,657 shares during the day's activity.