Simca Advertising Expands Premium Media Network, Converts Hoardings to LED, Reports 59% Growth in Q1 FY27

Simca Advertising Expands Premium Media Network, Converts Hoardings to LED, Reports 59% Growth in Q1 FY27​

Mumbai, July 14, 2026: Simca Advertising Limited, a prominent Mediatech and Digital Out-of-Home (DOOH) advertising company, has significantly expanded its premium media asset portfolio post listing. The company reported that it acquired three new premium media sites and accelerated the transformation of traditional static hoardings into high-value digital LED inventory, while securing a major work order from a leading BFSI client for July 2026.

The expansion strategy includes acquiring assets such as a premium static hoarding at JVPD (40x40), alongside new high impact LED locations at Infinity Mall (30x30) and Lower Parel (30x30). These additions are set to further solidify Simca's presence across major commercial corridors in Mumbai.

Financial Performance and Digital Transformation​

Simca Advertising Limited reported an approximate revenue of ₹42.64 crore for the quarter ended June 30, 2026. This figure demonstrates a robust 59% year-on-year growth compared to the corresponding quarter of the previous financial year. The strong performance is attributed to expanding premium media inventory and growing digital capabilities.

As part of its ongoing digital transformation, Simca is actively converting three strategically located static hoardings into LED media assets. These locations include Agadi MT (40x40), Nagda Pump House (40x40), and JP Road (20x20). Additionally, the company successfully completed the conversion of its Lower Parel (30x30) site into a digital LED display, enhancing the proportion of premium digital inventory within its portfolio.

The firm also completed the transfer of two premium media assets to its portfolio, consolidating its operating infrastructure and strengthening its long-term revenue generation capabilities.

Secured Work Order and Market Positioning​

Reinforcing momentum in client relationships, Simca has secured a ₹10 crore work order from a leading BFSI (Banking, Financial Services, and Insurance) client for the month of July 2026. This secure business reflects continued demand for its premium outdoor advertising solutions. Earlier this fiscal year, Simca had also secured approximately ₹15.26 crore from a financial services client, indicating strong revenue visibility for the current financial year.

Simca maintains a broad and deep client base of 221 clients, comprising 217 private sector clients and 4 government sector clients. The company has retained 64 repeat clients, highlighting its commitment to consistent execution and delivering measurable campaign outcomes.

The total media portfolio currently comprises 216 assets, which include 74 traditional static hoardings and 142 Digital Out-of-Home (DOOH) advertising slots. This composition reinforces Simca's position in the outdoor media landscape, with a focus on premium digital infrastructure.

Management Commentary​

Mr. Fahim Batliwala, Managing Director and Promoter of SIMCA Advertising Limited, commented on these developments, stating that the post-listing expansion reflects the company’s commitment to building one of India's strongest premium outdoor media networks. He noted that alongside asset acquisition and accelerating the transition towards DOOH, the strong financial performance during Q1 FY27 underscores client trust and operational execution ability.

Mr. Batliwala added that the continuous addition of strategic media assets and recurring business from marquee clients, particularly in the BFSI sector, positions the company for sustained long-term growth within its rapidly evolving industry.

SIMCA Stock Price Movement​

Today, Simca Advertising Limited shares edged higher to close at ₹193.15, gaining 1.39% as the equity closed for the session. The stock achieved a notable feat by hitting its 52-week high during trading and finished amidst an intraday range of ₹191 to ₹194.1 on 57,600 shares traded.