Senco Gold Extends Strategic Marketing Tie-Up with Melorra’s Parent Company
Kolkata – March 31, 2026 – Senco Gold Limited announced an extension to its strategic and marketing tie-up with August Jewellery Private Limited, the parent company of omnichannel brand Melorra. The extension, effective until June 30, 2026, continues the existing terms and conditions of the original agreement.Senco Gold Limited had initially entered into the strategic and marketing collaboration with August Jewellery Private Limited in September 2025.
Details regarding the arrangement, including the scope of business operations, are consistent with previous disclosures made on April 24, 2025. The transaction does not involve any share exchange or joint venture ratio, and it is not considered a related party transaction. The rationale and benefits of the partnership remain unchanged from the previously outlined details.
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