Regulated Entities Must Display Registered Name and Number on Social Platforms
New Delhi, February 26: The Securities and Exchange Board of India has directed all entities under its regulation, along with their agents, to prominently display their registered name and registration number on social media platforms while posting content related to the securities market.The directive covers stock brokers, mutual funds, asset management companies, investment advisors, research analysts, alternative investment funds, portfolio managers, and other registered intermediaries.
In its circular issued on Thursday, the regulator noted the rapid growth in the use and acceptance of social media platforms and underscored the need to clearly distinguish content posted by SEBI regulated entities from that uploaded by unregistered individuals.
The move is intended to help investors easily identify whether securities market related content on social media has been posted by a regulated entity or its authorised agent, thereby improving transparency and enabling informed investment decisions.
Separate Disclosure Norms for Single and Multiple Registrations
Entities holding a single SEBI registration will be required to display their registered name and registration number on the homepage of their social media handles. In addition, the same details must appear at the beginning of every post or video related to the securities market.For entities with multiple registrations, the regulator has mandated the inclusion of a web link on the homepage of their social media accounts. This link must list all their registrations. Further, each piece of content must clearly mention the relevant registration details applicable to that specific post.
Agents of regulated entities will also be required to disclose both their own details and the registration information of the principal entity they represent.
Objective: Transparency and Investor Protection
The new framework aims to enhance transparency in digital communication, strengthen investor protection, and ensure that regulated entities can be clearly distinguished from unregistered market participants operating online.The norms will come into effect from May 1, 2026.
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