RateGain Travel Technologies Partners with Citrus Leisure to Power Direct Booking Journey in Sri Lanka
RateGain Travel Technologies Limited has announced a strategic partnership with Citrus Leisure PLC, one of the leading publicly listed hospitality groups in Sri Lanka. The collaboration aims to strengthen direct bookings across the hotel portfolio of Citrus Leisure using the UNO Direct Stack technology.Through the UNO Direct Stack, Citrus Leisure will integrate guest acquisition, digital marketing, website management, booking conversion, distribution, and pricing intelligence into a single growth platform. This comprehensive approach is designed to help the group grow direct revenue, improve conversion rates, and reduce its dependency on third-party channels. The partnership represents one of the most significant direct revenue technology consolidations for a Sri Lankan hospitality group.
The integration allows Citrus Leisure to create a more connected digital journey for travelers while reducing operational complexity caused by fragmented systems and multiple vendors. By utilizing the UNO Direct Stack, the group will gain unified visibility across demand generation, conversion, pricing, and distribution performance.
Citrus Leisure operates a diverse portfolio that serves both leisure and business travelers across various markets. The group will utilize the technology to manage the following properties:
| Property Name | Description | Room Capacity |
|---|---|---|
| Citrus Hikkaduwa | Beach resort located in Hikkaduwa | 90 rooms |
| Citrus Waskasuwa | Five-star resort on Sri Lanka's west coast | 150 rooms |
| The Steuart by Citrus | Boutique business hotel in the heart of Colombo | 50 rooms |
Chandana Talwatte, Executive Director and Chief Executive Officer of Citrus Leisure PLC, stated that the partnership reflects a commitment to building a stronger digital foundation for future growth. He noted that strengthening direct booking capabilities has become a strategic priority as traveler expectations evolve. Talwatte highlighted that RateGain's hospitality expertise and integrated technology ecosystem were key factors in selecting them as a partner to help understand guest behavior and optimize direct growth strategies.
Anurag Jain, Executive Vice President - APAC & MEA at RateGain, said the partnership will help Citrus Leisure strengthen its direct booking strategy across the portfolio. He emphasized that by bringing together key capabilities across marketing, conversion, distribution, and pricing intelligence, the group can better understand guest behavior and deliver more personalized experiences for travelers.
The partnership reinforces the presence of RateGain in Sri Lanka as hotel groups in the region increasingly invest in direct booking strategies to build stronger guest relationships and reduce reliance on fragmented technology stacks.
RateGain Travel Technologies Limited is a global provider of AI-powered SaaS solutions, serving over 13,000 customers and 700 partners across more than 160 countries. The company provides data processing for electronic transactions, price points, and travel intent data to help businesses in the hospitality and travel sectors drive better business outcomes.
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As of 11:14 AM, shares of Rategain Travel Technologies Limited are slipping by 0.45% in live trading, currently at ₹972.8. Trading volume has reached 62,692 shares during the session.Disclaimer: Due care and diligence have been taken in compiling and presenting news and market-related content. However, errors or omissions may arise despite such efforts.
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