Purple United Sales Limited Opens Three New Exclusive Brand Outlets, Reaching 114 Stores
Purple United Sales Limited, operating under the brand PURPLE UNITED KIDS, has announced significant expansion across India with the opening of three new Retail Stores/Exclusive Brand Outlets (EBOs) in May 2026. This expansion helps the company reach new markets and grow its customer base for kids' fashion.The company achieved a major milestone, bringing its total number of Retail Stores/EBOs to 114. The three new outlets opened in May 2026 are located in:
1. Guna, Madhya Pradesh
2. Chetakpuri, Gwalior
3. Vidisha, Bhopal
These additions contribute to the brand's overall pan-India retail presence, solidifying its position in the premium kidswear market.
Expansion Details and Footprint
The new stores opened in Madhya Pradesh are situated in key commercial areas, adding substantial retail space to the brand's footprint.The details of the newly added EBOs are as follows:
| S. No. | State | City | Location | Market Category | Per sq. ft. Area (Super Area) | Per sq. ft. Area (Carpet Area) |
|---|---|---|---|---|---|---|
| 1 | Madhya Pradesh | Guna | Business Park, AB Road, Guna, Madhya Pradesh | High Street | 1,100 | 1,100 |
| 2 | Madhya Pradesh | Gwalior | Chetakpuri, Gwalior | High Street | 3,100 | 3,100 |
| 3 | Madhya Pradesh | Bhopal | Vidisha, Bhopal | High Street | 2,800 | 2,800 |
| Total | Total No. of Stores: 3 | 7,000 | 7,000 |
Zonal Growth Overview
The company’s expanding network reflects strategic growth across different geographical zones. The total number of EBOs reached 114 by May 31, 2026, marking an addition of three stores since the end of April 2026.The zonal distribution of stores is presented below:
| ZONE | No. of EBO as of 30 April 2026 | Addition of No. of EBO till 31 May 2026 | Total No. of EBO till 31 May 2026 |
|---|---|---|---|
| EAST | 18 | 18 | |
| WEST | 24 | 3 | 27 |
| NORTH | 64 | 64 | |
| SOUTH | 5 | 5 | |
| TOTAL | 111 | 3 | 114 |
PURPLE UNITED KIDS positions itself as a provider of first-of-its-kind premium fashion for kids, offering versatile apparel and footwear designed to enable children to express themselves. The company continues its focus on redefining kids' wear as kids' fashion, meeting high fashion standards through meticulous design.
PURPLEUTED Stock Price Movement
Shares of Purple United Sales Limited on Friday slipped by 4.99% to settle at ₹394.9. The equity traded on a volume of 16,250 shares, hitting its day low at ₹394.9.Disclaimer: Due care and diligence have been taken in compiling and presenting news and market-related content. However, errors or omissions may arise despite such efforts.
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