Purple United Kids Reaches 121 Retail Stores Following Major Expansion in July 2026
Purple United Sales Limited, under its 'PURPLE UNITED KIDS' brand, has significantly expanded its retail footprint in July 2026. The company reported that it achieved a milestone of 121 Retail Stores or Exclusive Brand Outlets (EBOs) following the addition of five new stores during the month.The expansion is aimed at reaching new markets and expanding the customer base for Kids Fashion, emphasizing functional design and meticulous attention to detail in its premium kids' wear offerings.
New EBO Additions Detailed
The five new outlets opened in July 2026 represent a strategic move into various metropolitan areas across India. These additions include stores in Karnataka, Punjab, Jammu & Kashmir, Rajasthan, and Jharkhand. The details of the newly launched stores are as follows:| S. No. | State | City | Location | Market Category | Per sq. ft. Area (Super Area) | Per sq. ft. Area (Carpet Area) |
|---|---|---|---|---|---|---|
| 1 | Karnataka | Bangalore | Yelahanka, Bangalore | High Street | 1,400 | 1,400 |
| 2 | Punjab | Patiala | Goldust City Centre, Patiala | High Street | 1,350 | 1,350 |
| 3 | Jammu & Kashmir | Jammu | Janipur, Jammu | High Street | 800 | 800 |
| 4 | Rajasthan | Jodhpur | Sardarpura, Jodhpur | High Street | 2,042 | 2,042 |
| 5 | Jharkhand | Dhanbad | Saraidhela, Dhanbad | High Street | 1,561 | 1,561 |
Zonal Expansion Summary
The growth trajectory for Purple United Kids has been consistently strong across all operating zones. The addition of the five new outlets brought the company's total store count to 121.The zonal breakdown before and after the July additions is presented below:
| ZONE | No. of EBO as of 30 June 2026 | Addition of No. of EBO till 31 July 2026 | Total No. of EBO till 31 July 2026 |
|---|---|---|---|
| EAST | 18 | 1 | 19 |
| WEST | 28 | 1 | 29 |
| NORTH | 65 | 2 | 67 |
| SOUTH | 5 | 1 | 6 |
| TOTAL | 116 | 5 | 121 |
PURPLEUTED Stock Price Movement
Shares of Purple United Sales Limited closed lower today after slipping 4.64% to settle at ₹336.85 in post-market trading. The stock traded within a range spanning from a day low of ₹335 to a high of ₹350, with 18,500 shares recorded in the session.Disclaimer: Due care and diligence have been taken in compiling and presenting news and market-related content. However, errors or omissions may arise despite such efforts.
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