Promoters' Inter-Se Transfer: Pradeep Maheshwari Sells 13.01% Stake to Prateek Maheshwari in Brand Concepts Limited
Brand Concepts Limited saw a significant inter-se transfer of equity shares involving two promoter family members, Mr. Pradeep Maheshwari and Mr. Prateek Maheshwari. The transaction, executed through an off-market transfer, involved the movement of 1,624,220 equity shares, which constitutes 13.01% of the total shareholding capital of the company.The transaction details confirm that Mr. Pradeep Maheshwari disposed of the shares to Mr. Prateek Maheshwari, a member of the promoter group. Crucially, the transfer was undertaken without consideration, classified as an inter-se transfer by way of gift.
This transaction significantly adjusted the shareholding pattern of the company’s promoters. Before the acquisition, Mr. Prateek Maheshwari held 1,376,154 shares, representing 11.03% of the total share capital. Following the transfer, his holding increased to 3,000,374 shares, bringing his stake to 24.04%.
Conversely, Mr. Pradeep Maheshwari reduced his stake. His initial holding stood at 2,468,853 shares, representing 19.78% of the company's total share capital. After the disposal, his shares stood at 844,633, accounting for 6.77% of the total share capital.
The company noted that the inter-se transfer falls within an exemption provided under relevant market regulations. In connection with the transaction, a fee aggregating to INR 1,77,000 was remitted via RTGS/NEFT with UTR No. SBIN326139301239 on May 19, 2026.
The shareholding changes across the promoters were as follows:
| Shareholder Name | Role | Shares Before Transaction | % of Total Share Capital (Before) | Shares After Transaction | % of Total Share Capital (After) |
|---|---|---|---|---|---|
| Mr. Prateek Maheshwari | Member of Promoter Group | 1,376,154 | 11.03% | 3,000,374 | 24.04% |
| Mr. Pradeep Maheshwari | Promoter | 2,468,853 | 19.78% | 844,633 | 6.77% |
The reporting of the transaction and related disclosures were executed on May 12, 2026, covering the transfer that was completed on or before May 8, 2026.
BCONCEPTS Stock Price Movement
As of 2:12 PM, shares of Brand Concepts Limited are slipping by 7.10% in live trading, currently priced at ₹210. The stock has seen a significant trading activity today, recording a total volume of 21,216 shares.Disclaimer: Due care and diligence have been taken in compiling and presenting news and market-related content. However, errors or omissions may arise despite such efforts.
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