Persistent Systems Partners with San Francisco Unicorns as Official Re(AI)magining™ Partner for MLC 2026

Persistent Systems Partners with San Francisco Unicorns as Official Re(AI)magining™ Partner for MLC 2026​

Persistent Systems Limited, a global leader in Digital Engineering and Enterprise Modernization, has entered into a significant partnership with the San Francisco Unicorns for the 2026 Major League Cricket (MLC) season. The collaboration positions Persistent as an Official Re(AI)magining™ Partner within the team's premium partnership tier, highlighting the company’s focus on integrating AI and data-led innovation into high-performance sports environments.

The partnership is designed to expand Persistent's capabilities in North America by focusing on real time, decision intensive environments. The initiative will be driven through Persistent's #GameReAImagined campaign, which aims to make the hidden layer of the game visible by providing performance insights and richer fan experiences. Through this collaboration, Persistent will explore opportunities across data, AI, and fan engagement initiatives.

As the Official Re(AI)magining™ Partner, Persistent will have a broad integrated engagement platform presence across the team's digital and physical assets. This includes brand visibility via on field perimeter boards, team kit branding, and the development of a dedicated branded content property known as Persistent Coaches' Corner. Furthermore, the partnership encompasses a hospitality suite, facilitating client and partner connections in North America within a high performance setting, offering select invite only experiences for deeper engagement.

Sandeep Kalra, Chief Executive Officer and Executive Director at Persistent, stated, "Cricket, like business, is becoming a game of intelligence as much as execution. The ability to convert data into real time insight is increasingly the difference between good and great outcomes. At Persistent, we help organizations reimagine how AI creates advantage and this partnership with the San Francisco Unicorns brings that vision to life in a high performance environment where every decision matters."

David White, CEO of the San Francisco Unicorns, added, "Sport is evolving quickly, with data and technology playing a bigger role in how teams prepare, compete and engage with fans. Partnering with Persistent gives us an opportunity to explore new ways of applying these capabilities across performance and strategy. We also see strong potential to enhance how fans experience the game as it continues to grow in the United States."

Company Overview and Partnership Details​

The San Francisco Unicorns, established in 2023, are one of the six founding members of Major League Cricket (MLC). They play at the Oakland Coliseum and feature international players such as Matthew Short, Jake FraserMcGurk, Finn Allen, and Liam Plunkett. The team is supported by Cricket Victoria, which acts as their high performance partner. Key investors include Anand Rajaraman and Venky Harinarayan, who are founding partners of rocketship.vc.

Persistent Systems is a global services and solutions company that delivers AI led, platform driven Digital Engineering and Enterprise Modernization across various industries. The Company has over 27500 employees operating in 21 countries. Persistent's service portfolio includes software engineering, product development, data and analytics, cloud computing, and intelligent automation.

The Company maintains a strong commitment to innovation and sustainability, having achieved carbon neutrality. Persistent is part of the MSCI India Index and is included in several key Indian indices including the Nifty Midcap 50 and S&P BSE SENSEX Next 50. The company reports a brand value growth of 468% since 2020, making it one of the fastest growing IT services brands in the Brand Finance India 100 2025 Report.

PERSISTENT Stock Price Movement​

Shares of Persistent Systems Limited are edging higher to ₹4898.5 as of 12:45 PM today, rallying by 1.82% in live trading. The stock maintains brisk movement, with a total traded volume count reaching nearly 315,000 during the current market phase.