Oyo Shifts Global Focus: US Emerges as Dominant Market as India’s Share Plummets Below 12%

Oyo Shifts Global Focus: US Emerges as Dominant Market as India’s Share Plummets Below 12%​

Oyo's latest financial disclosures paint a clear picture of a rapidly globalizing enterprise, signaling a dramatic shift away from its origins in the domestic Indian market. The company's updated draft red herring prospectus highlights that the bulk of its revenue is now generated overseas, with the United States establishing itself as its largest and most crucial operational territory.

The transformation reflects years of strategic corporate expansion. While Oyo began as an India-focused budget hotel chain, its modern growth trajectory has been heavily driven by key acquisitions worldwide. These moves have successfully transitioned the company into a multi-national hospitality player.

US Drives Growth: Why America is Now Oyo's Biggest Market​

The massive scale of American operations led to the UDRHP filing seeing the US as the primary revenue source. This shift was significantly fueled by the 2024 acquisition of G6 Hospitality, which manages the Motel 6 and Studio 6 brands in North America.

During the first nine months of FY26, the US business generated a Gross Booking Value (GBV) amounting to ₹12,022.5 crore. This robust figure accounts for 52.4 percent of Oyo's total global GBV as reported in the filing.

Domestic Contribution Shrinks Amid International Expansion​

In contrast to the international surge, India's contribution to the business is demonstrably receding. The company currently reports that India accounts for less than 12 percent of its revenues. This represents a steady decline from approximately 30 percent just a few years prior.

This data emphasizes Oyo's increasing reliance on overseas markets to fuel sustained growth and global expansion.

Global Presence Expands Across Key Regions​

The company is not limited to North America, having significantly deepened its roots in other vital international markets. A major contributor to this international presence was the 2019 acquisition of Leisure Group, a company headquartered in Amsterdam that expanded Oyo's reach into Europe's vacation homes segment.

Oyo is simultaneously boosting its operations across several other regions. The company is expanding its footprint in Europe through various brands including Belvilla, DanCenter and CheckMyGuest. Operations are also growing steadily within the Middle East and Southeast Asia.

Financial Performance Details from UDRHP Filing​

The updated draft red herring prospectus provides crucial operational metrics for investors as Oyo moves closer to its stock market debut. The company reported a profit after tax of ₹748 crore. Revenue from operations was reported at ₹6,941 crore for the first nine months of FY26.

These financial disclosures come at a pivotal time for the company. Earlier this month, Oyo secured approval from the Securities and Exchange Board of India (SEBI) regarding its proposed IPO valued at Rs 6,650 crore.