Intellect Design Arena Ltd., a global leader in AI-First, enterprise-grade financial technology, announced that OnCost, Kuwait's leading FMCG retailer, has digitally transformed its operations by adopting the eMACH.ai Retail 6DX platform. This advanced AI-First in-store retail platform has been deployed across OnCost's branches, marking a strategic transition into next-generation, experience-driven retail.
OnCost, which is noted as the nation's first wholesaler to open to individual consumers, utilized the deployment to shift its operational structure. The transformation represents a pivot away from restrictive legacy infrastructure toward a cloud-native, microservices-led architecture. By moving away from monolithic systems, OnCost has established a foundation designed to respond, learn, and evolve with every customer interaction.
Enhanced Retail Capabilities
The adoption of eMACH.ai Retail 6DX enables a hyperlocal retail ecosystem tailored to the Kuwait market, providing several key operational improvements for OnCost:| Capability | Description |
|---|---|
| Omnichannel Integration | A unified data layer connecting physical stores and digital touchpoints. |
| Inventory Management | Provides real-time visibility of sales and stock levels to eliminate mismatches. |
| Checkout Velocity | Utilizes high-speed, dual-screen POS deployment to reduce wait times. |
| Loyalty Program | Offers smart, API-led campaigns for targeted promotions and deeper customer engagement. |
The platform, built on the principles of First Principle Thinking, modernizes disjointed store operations into a synchronized retail engine. Key implemented capabilities include:
- POS Modernization: Cloud-native billing systems ensuring business continuity and rapid transaction processing.
- AI-First Rewards: A rule-based cashback program that analyzes shopping patterns to offer smarter rewards.
- Real-Time Analytics: Access to over 30 custom reports, tracking hourly transactions, footfall, and conversion rates for data-driven decision-making.
- Scalability: The ability to onboard new stores and train operators quickly, supporting continued growth.
- Promotion Handling: An advanced engine managing OnCost's unique retail pricing models and bulk discounts.
Executive Commentary
Rajan Thomas, Group CTO at OnCost, stated that the platform mirrors the company's ambition—being deeply local, infinitely scalable, and intelligently connected. He added that by eliminating operational complexity and delivering instant insights, OnCost is better equipped to serve the Kuwaiti community with agility and precision.Debanjan Kumar, CEO, iDTC, characterized OnCost's journey as a "definitive example of first-principle reinvention," noting that the implementation is a business transformation designed for resilience and relevance in the competitive Middle Eastern retail landscape.
Company Background
OnCost operates as Kuwait's first "Wholesale to Retail" supermarket, combining the bulk-buy savings of a wholesaler with the convenience and variety of a traditional supermarket.Intellect Design Arena Ltd is a global leader in enterprise-grade financial technology, providing composable and intelligent solutions to financial institutions across 61 countries. The company’s product suite spans diverse financial services, including Wholesale Banking, Consumer Banking, Central Banking, and Digital Technology for Commerce.
INTELLECT Stock Price Movement
As of 2:58 PM, shares of Intellect Design Arena Limited are edging higher, gaining 1.36% today and trading at ₹699.25. The stock is seeing significant investor interest, with a robust volume of 776,605 shares traded in the live market.Source:
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