Novus Loyalty Secures 3-Year Master Services Agreement with Hero Housing Finance Limited
Novus Loyalty Limited has signed a comprehensive Master Services Agreement with Hero Housing Finance Limited, marking a significant partnership focused on developing and implementing a complete loyalty ecosystem for the housing finance company. The agreement was finalized on August 4, 2026.Under the terms of the contract, Novus will serve as the Loyalty Technology and Program Design Partner for Hero Housing Finance Limited (HHFL). This role encompasses designing, configuring, implementing, integrating, and enabling a robust connector loyalty and rewards ecosystem. The scope includes the development of strategies and program design, loyalty platform deployment, a points accrual engine, referral programs, contest and milestone management, gamification, and an engagement and nudge engine.
The partnership is structured as a three year agreement. Novus will be responsible for building out key components necessary to drive connector activation, retention, lead generation, and disbursement growth for HHFL.
Contract Details and Revenue Model
The transaction involves a domestic entity awarding the contract to a domestic company. The agreed upon nature of the services partnership is detailed below:| Particulars | Details |
|---|---|
| Entity Awarding Order(s) | Hero Housing Finance Limited |
| Nature of Contract | Master Services Agreement for Loyalty Technology and Program Design |
| Term Duration | 3 years |
| Deployment Timeline | Within 2 weeks |
| Revenue Model | The agreement uses a recurring, usage-linked revenue model. Consideration will grow in proportion to user onboarding and engagement on HHFL's platform throughout the three year term, offering Novus Loyalty a scalable, annuity like revenue stream in addition to an immediate one time setup fee. The precise aggregate value cannot be fixed at this stage due to the anticipated growth of recurring revenue linked to HHFL's development. |
| Related Party Transaction | No |
The services are defined as providing all necessary elements of a loyalty and rewards ecosystem, which includes a leaderboards system and an administration portal, alongside MIS and analytics capabilities.
Stock Price Movement
As of 14:16, Novus Loyalty Ltd is ticking down at ₹137.95, reflecting a drop of 1.46%. The shares saw considerable intraday movement, ranging between a low of ₹130.35 and an intraday high of ₹141.00.Disclaimer: Due care and diligence have been taken in compiling and presenting news and market-related content. However, errors or omissions may arise despite such efforts.
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