New Subscription Model Aims to Boost Crypto Access in India

WazirX Launches Flat-Fee Subscription Model for Crypto Trading​

New Delhi, March 26 – Crypto exchange WazirX has introduced a new flat-fee subscription model as part of its platform relaunch, aiming to reduce trading costs for retail investors amid growing digital asset adoption in India.

New ‘ZERO’ Plan Reduces Trading Costs​

The platform’s ‘ZERO’ plan replaces traditional percentage-based brokerage fees with a fixed monthly charge of Rs 99. This allows users to execute unlimited trades for zero-fee across more than 300 tokens.

Addressing Traditional Trading Costs​

Traditionally, crypto exchanges charge users up to 0.5 per cent per transaction. This can accumulate significantly for frequent traders. For example, a user trading Rs 10,000 ten times a month could incur annual costs of nearly Rs 25,000, considering both brokerage fees and the 1 per cent Tax Deducted at Source (TDS) on crypto transactions.

Shift to Access-Based Pricing​

“WazirX’s ZERO model represents a structural shift from transaction-based pricing to access-based pricing,” said Founder Nischal Shetty. “By introducing a flat Rs 99 monthly subscription, whether a trader executes a few trades or dozens within a month, the platform cost remains fixed, removing the uncertainty associated with per-trade charges.”

Industry Response​

Industry participants suggest that pricing innovations like WazirX’s model could improve accessibility for smaller investors by simplifying cost structures and enhancing transparency.

Competitive Landscape​

The move comes as competition intensifies in India’s crypto market. Other exchanges are exploring similar subscription-based models following WazirX’s announcement.
The platform aligns its incentives more closely with user access rather than trading activity revenue, according to Shetty. As digital asset adoption continues to grow, such models could enable traders to focus less on transaction costs and more on market participation.