Nandani Creation Accelerates Retail Footprint with Two New Franchisee Stores in Delhi
Nandani Creation Limited, a prominent player in the women's Indian wear market, is accelerating its physical retail expansion by signing agreements for two major franchise stores. These new outlets are planned for key commercial destinations in Delhi: Karol Bagh and Rohini.The strategic move reinforces the brand's commitment to expanding its physical presence in high-potential Indian markets. The two Exclusive Brand Outlets (EBOs) are scheduled to open in May 2026. Each store is expected to cover an area spanning approximately 800 to 1000 square feet and will showcase the latest collections from the 'Jaipur Kurti' and 'Amaiva' brands.
The selection of Karol Bagh and Rohini highlights the company's focus on building a robust direct retail channel network, aiming to provide an enhanced omnichannel experience for its growing customer base. The franchise partner selected for these locations brings significant operational depth, citing extensive experience in successfully running over 12 Patanjali stores across India.
In an effort to strengthen its direct-to-consumer (D2C) ecosystem, Nandani Creation emphasizes its growth through experienced franchise partners and prime retail locations.
Commenting on the expansion, Mr. Anuj Mundhra, Chairman & Managing Director of Nandani Creation Limited, stated that the expansion reflects a strong belief in scaling through appropriate partnerships. He noted that the brand remains committed to building a robust retail network and viewing plans for 20 additional stores over the next 18 to 24 months.
Jaipur Kurti has established a diverse multi-channel presence across India. As of its current network, the company operates various retail formats, including:
| Store Type | Count | Locations |
|---|---|---|
| COCO Retail Stores | 8 | 3 in Jaipur, 1 in Ahmedabad, 1 in Kota, 1 in Shri Ganganagar, 1 in Lucknow, and 1 in Ghaziabad |
| FOFO Retail Stores | 5 | 1 in Delhi, 2 in Gurugram, 1 in Mumbai, and 1 in Ajmer |
| Shoppers Stop Stores | 22+ | |
| SIS Store | 80+ | |
| Reliance Trends Store | 80+ | |
| Avantara & Kalanikethan Stores | 35+ | |
| Reliance Centro Stores | 20+ | |
| Fashion Factory Stores | 25+ |
Beyond physical retail, the company maintains a vast reach through major e-commerce platforms, including Myntra, Ajio, Nykaa, Flipkart, and Tata Cliq. Customers can also access the brand through its proprietary website and mobile application available on both the App Store and Play Store. Additionally, the company provides rapid delivery services through Quick Commerce platforms like Swiggy InstaMart.
Nandani Creation Limited is a Jaipur-based fashion enterprise, founded in 2012. The company offers women's Indian wear products under the brands 'Jaipur Kurti', 'Amaiva-By Jaipur Kurti', and 'Jaipur Kurti Luxe', operating through a mix of third-party online platforms and its extensive owned retail and digital channels.
JAIPURKURT Stock Price Movement
As of 10:56 AM, shares of Nandani Creation Limited are slipping by 1.32% in live trading, currently at ₹32.9. The stock is navigating the day between a low of ₹32.4 and a high of ₹33.44, showing a total volume of 1,123 shares traded.Disclaimer: Due care and diligence have been taken in compiling and presenting news and market-related content. However, errors or omissions may arise despite such efforts.
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