Mumbai, January 22, 2026: Mobavenue AI Tech Limited (BSE: 539682) announced a major business update on Thursday, confirming the successful launch of PrsmX 1.0, a significantly enhanced version of its AI-powered unified brand awareness and omnichannel programmatic engagement platform. The launch represents a critical milestone in the company’s product and technology roadmap.
The new version has been rolled out by Mobavenue Media Private Limited, a wholly owned subsidiary, following extensive upgrades aimed at strengthening cross-screen brand visibility, audience intelligence, and real-world campaign measurement.
First Live Demonstration Highlights Platform Capabilities
The enhanced PrsmX 1.0 was showcased for the first time during a closed-door industry roundtable held in Bengaluru, bringing together senior marketing leaders from digital-first and enterprise brands. The session featured a detailed walkthrough of the platform and in-depth discussions on how brands are addressing awareness, engagement, and performance measurement across fragmented digital and connected consumer environments.According to the company, the demonstration focused on solving challenges related to siloed media execution and inconsistent brand recall across multiple screens.
Unified Reach Across Mobile, CTV, OTT, and DOOH
PrsmX 1.0 enables unified brand awareness and programmatic video engagement across Mobile, Connected TV, OTT, and Digital Out-of-Home environments. The platform leverages advanced AI-driven audience intelligence and proprietary decisioning systems to identify relevant audiences and activate them at optimal moments across screens.A key enhancement includes offline measurement capabilities, enabled through partner data integrations. This allows advertisers to assess real-world footfall outcomes of digital campaigns, extending campaign evaluation beyond online metrics.
AI-Driven Enhancements Strengthen Campaign Delivery
The platform has also been upgraded with expanded supply-side integrations, including direct publisher connections and leading supply-side platforms. These additions improve inventory access, execution efficiency, and overall campaign reach.Further, AI-enabled bidding and DSP enhancements have been implemented to improve omnichannel campaign delivery. Machine learning models are now used to predict user consumption patterns, optimise frequency delivery, and support consistent brand recall across platforms.
From a technology standpoint, the company noted that the upgraded PrsmX platform reflects advancing capabilities in proprietary audience intelligence, cross-screen identity mapping, and real-time optimisation, aimed at improving relevance while reducing inefficiencies typically associated with fragmented media buying.
About the Company
Mobavenue AI Tech Limited is a digital-first technology group focused on shaping the future of digital advertising and marketing through AI-powered platforms and consumer media solutions. The company integrates advertising, marketing technology, data intelligence, and online strategy into a unified, outcome-focused ecosystem designed to deliver scalable and measurable growth. The company is listed on the BSE under the scrip code 539682.Source:
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