Mumbai, February 24: Marriott International has delivered its strongest expansion year in South Asia in 2025, signing a record 102 hotel agreements and adding more than 12,000 rooms across the region. India accounted for 99 of these deals, underscoring its central role in the company’s regional growth strategy.
The global hospitality major also reported double digit growth in Revenue Per Available Room, reinforcing South Asia’s growing importance within Marriott’s global portfolio.
Double Digit RevPAR Growth Strengthens Performance
RevPAR for the South Asia comparable portfolio rose 10 percent year over year, driven primarily by growth in Average Daily Rate. The company attributed the increase to sustained pricing power, premium demand trends, and strengthening brand preference across market segments.Deal signings surged 143 percent year over year, while the number of rooms signed increased 76 percent, marking Marriott’s strongest development performance in South Asia to date.
India Set to Become Third Largest Market Globally
Rajeev Menon, President for Asia Pacific excluding China at Marriott International, said India is poised to become the company’s third largest market globally within the next three to five years. He attributed this outlook to sustained growth in travel and hospitality demand across the country.He noted that India and South Asia are entering a structurally different phase of growth, driven by rising domestic consumption, rapid infrastructure development, and increasing owner confidence. According to him, the record signings reflect strong conviction in Marriott’s brand portfolio, the Marriott Bonvoy platform, and its ability to scale across segments.
Portfolio Footprint Expands Across Metros and Emerging Cities
At the close of 2025, Marriott operates 219 properties across South Asia with over 36,000 rooms. Of these, 204 properties are located in India.Major metropolitan markets including Mumbai, Delhi NCR, Bengaluru, Hyderabad, and Pune continued to anchor performance. Expansion momentum also accelerated across secondary business hubs such as Ahmedabad, Chennai, Kolkata, Coimbatore, Kochi, Trivandrum, Indore, Dehradun, and Surat.
Leisure and mixed demand destinations including Goa, Jaipur, Udaipur, Rishikesh, and Shimla recorded faster lifts, highlighting evolving travel patterns in the region.
Strong Development Pipeline and Brand Mix
Marriott’s development pipeline in South Asia remains robust, with 157 properties and more than 27,000 rooms in various stages of development.The 2025 signings reflect a balanced brand mix. Around 13 percent of rooms fall within the luxury portfolio, 31 percent in the premium segment, and 55 percent across select service and midscale brands, pointing to broad based demand across categories.
Over 50 Hotel Openings Planned in 2026
Looking ahead, Marriott International plans to open more than 50 hotels across South Asia in 2026, further accelerating its regional expansion and strengthening its footprint in India and neighboring markets.With record signings, rising RevPAR, and an expanding pipeline, 2025 marks a defining year for Marriott International’s growth trajectory in South Asia.
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