Mumbai, January 14, 2026: Mahindra & Mahindra Limited announced a strong market response to its latest SUV launches, with the XEV 9S and XUV 7XO together clocking 93,689 consolidated bookings as of 2.00 pm on January 14, 2026. The cumulative bookings translate into a booking value of over ₹20,500 crore, calculated at ex-showroom prices.
The milestone follows the recent launch of the electric-origin XEV 9S and the new-generation XUV 7XO, underscoring robust customer interest across electric, diesel, and petrol powertrain options in the authentic SUV segment. The company highlighted that the two models cater to distinct usage needs and evolving consumer preferences, further reinforcing its position in India’s SUV market.
Delivery Timelines
Mahindra has outlined a phased delivery plan across dealerships for both models. Deliveries of the XEV 9S are scheduled to begin from the week starting January 26, 2026, while deliveries of the XUV 7XO have commenced from January 14, 2026 itself.Strengthening the SUV Portfolio
With the launch of XEV 9S and XUV 7XO, Mahindra continues to expand its SUV portfolio across multiple propulsion technologies. The company noted that its focus on category-defining products, backed by scale, manufacturing strength, and product innovation, has been central to driving sustained growth in the SUV space.Share Price Movement
Shares of Mahindra & Mahindra Limited traded marginally lower on Wednesday. As of 3:35 pm IST on January 14, 2026, the stock was trading at ₹3,646.50, down ₹15 or 0.41 percent from the previous close of ₹3,661.50. During the session, the stock moved between an intra-day high of ₹3,682 and a low of ₹3,635.10, with volumes reflecting cautious trading despite the strong booking momentum announced earlier in the day.Disclaimer: Due care and diligence have been taken in compiling and presenting news and market-related content. However, errors or omissions may arise despite such efforts.
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