Magic Moments Hits Landmark Milestone with 3.25 Million Case Sales in Q1 FY2027, Leading India's Vodka Category

Magic Moments Hits Landmark Milestone with 3.25 Million Case Sales in Q1 FY2027, Leading India's Vodka Category​

Magic Moments, the flagship vodka brand of Radico Khaitan Limited, has achieved a significant industry milestone by maintaining a record-breaking sales rate of one million cases per month. This performance underscores Magic Moments’ standing as a leading vodka brand in India and contributes to highlighting the expanding potential within the country's rapidly evolving vodka market.

During the first quarter of FY2027, Magic Moments recorded total volume sales of 3.25 million cases. This represents substantial growth compared to the previous year, with sales increasing by 43% and reaching 2.27 million cases in the same period last year. The brand currently holds an estimated market share of 60% within the category.

The achievement occurs as India’s vodka segment undergoes a structural transformation. This shift is being driven by changing consumer preferences, the rise of premiumization, increasing acceptance of white spirits among newer consumers, and the growth of cocktail culture and in-home social occasions. Flavoured vodka has emerged as a particularly strong growth driver within this trend, accounting for over 65% of total vodka volumes in FY26. While vodka accounts for nearly 28 to 30% of global spirits consumption, its share within India's IMFL market remained below 5% in FY26, indicating significant long-term room for growth.

Commenting on the sales achievement and market evolution, Mr. Abhishek Khaitan, Managing Director of Radico Khaitan, stated that selling one million cases monthly is a major milestone for both Magic Moments and the trajectory of the vodka category in India. He emphasized that these trends—including changing consumer preferences, growing cocktail culture, and the rising popularity of flavoured vodka—represent a long-term structural shift rather than a transient trend.

Mr. Khaitan added that Radico Khaitan recognized this market opportunity early and has continuously invested in brand building, premiumization, and flavour-led innovation. Through its 'Flavours of India' range, the company aims to combine global vodka trends with uniquely Indian insights to create offerings that resonate deeply with local consumers.

The company continues to maintain a strong commitment to driving innovation and expanding consumer choice as India remains significantly underpenetrated compared to global vodka markets.

Radico Khaitan: A Snapshot of the Company​

Radico Khaitan Limited is one of India's oldest and largest manufacturers of IMFL, having commenced operations in 1943 after being known as Rampur Distillery Company. The company launched its own brands in 1998 with the introduction of 8 PM Whisky.

Radico Khaitan boasts a diverse brand portfolio, including:


The company operates with a total owned capacity of 323 million litres and manages 44 bottling units across owned and contract operations. Radico Khaitan is also noted as one of the largest exporters of alcoholic beverages from India, with its brands available in over 100 countries.

RADICO Stock Price Movement​

Shares of Radico Khaitan Limited slipped by 1.87% on Friday, settling at ₹3,892.30 after trading through a volume of 203,961 shares. The stock had previously reached its 52-week high at ₹3,986.3, closing well above the day's low of ₹3,880.6.