KiVi and ASMS Advance Agri-Fintech Push to Drive Rural Transformation in Maharashtra

KiVi and ASMS Advance Agri-Fintech Push to Drive Rural Transformation in Maharashtra​

In a strategic move aimed at accelerating financial inclusion and strengthening rural economies, KiVi (Agrosperity Tech Solutions Private Limited) and Avio Smart Market Stack Limited (ASMS) have initiated groundwork for deploying agri-fintech solutions across key agricultural clusters in Maharashtra. The initiative, reported in April 2026, marks a significant step toward leveraging technology to address financial and operational gaps in rural India.

The companies are undertaking the deployment of solutions through ASMS's broader Project AVIO Agritech. Under this platform, the focus is to build integrated, technology-led solutions that span agricultural value chains, rural commerce, and financial infrastructure. As the initial focus areas, KiVi and ASMS have identified Supa and Patas villages in the Pune district.

Currently, both organizations are engaged in extensive field visits, collaborating directly with local stakeholders. These interactions include farmers, rural enterprises, and distribution partners. The primary objective of these field visits is to thoroughly assess on-ground financial needs, understand operational challenges, and identify critical ecosystem gaps. These insights are vital for shaping scalable, data-driven financial solutions in partnership with banking and institutional players.

The overarching goal of the initiative is to unlock access to tailored financial services for rural communities. This will be achieved by leveraging digital infrastructure, last-mile connectivity, and intelligent data frameworks. By adopting this approach, KiVi and ASMS aim to enable banking partners to deliver financial services that are more efficient, accessible, and compliant, thereby expanding market outreach in underserved regions while reducing operational complexities.

Early assessments confirm that agricultural clusters such as Supa and Patas hold substantial potential for pilot deployments, owing to their robust farming base and relatively organized networks. The larger vision is to create a seamless interface connecting financial institutions, rural distribution systems, and agri value chains, ultimately improving productivity, resilience, and economic outcomes for farmers.

Dr. Raja Krishna Murthy M, Head - Agri Tech Business at ASMS, emphasized the commitment behind the venture, stating, "This initiative reflects our commitment to empowering farmers and rural enterprises through technology-driven solutions. By combining strong on-ground networks with digital innovation, we aim to build scalable models that enhance access and drive sustainable rural growth."

With agriculture remaining a cornerstone of the Indian economy, collaborative agri-fintech initiatives like this are anticipated to play a pivotal role in bridging systemic gaps, improving credit access, and enabling inclusive rural growth at scale.

ASMS Stock Price Movement​

Shares of Bartronics India Limited are edging higher to ₹8.82 as of 10:10 AM today, gaining 0.92% in live trading. The stock continues to trade on a volume of 421,470 shares, pushing closer to its day high of ₹8.85 from an earlier low of ₹8.74.