Infosys and LTA Partner to Launch AI-Driven Fan Experiences for Grass Court Season
Infosys, a leader in AI-first business consulting, has partnered with the Lawn Tennis Association (LTA), the governing body of tennis in Great Britain, to launch a new suite of AI-powered fan experiences across the LTA grass court season. These innovations are set to transform how fans engage with the sport, moving from passive viewing to immersive and participatory interactions.The collaboration is designed to bring deeper understanding and richer connections to tennis enthusiasts, while maintaining the integrity and traditions of the game. Leveraging Infosys' innovative AI-first offering, Infosys Topaz, the partnership will deliver real-time insights, personalized content, intelligent storytelling, and responsible AI governance throughout the season.
Key digital innovations deployed across the LTA grass court season include:
| Feature | Description |
|---|---|
| Infosys Match Centre | A unified digital hub providing live scores, schedules, player profiles, match statistics, head-to-head comparisons, and AI-powered commentary. |
| AI Commentary | Context-aware narratives and match insights delivered globally, utilizing Infosys' proprietary AI models and supported by a human-in-the-loop monitoring process. |
| Personalized Fan Experience | Secure login personalization allowing fans to follow favorite players and matches, customizing their digital journey across the website and mobile app. |
| Interactive Fan Polls | Features that encourage audience engagement during key match moments related to players and ongoing games. |
| Match Insights | Data-driven visualizations offering detailed comparisons of player performance and playing styles. |
On-Site Innovation at HSBC Championships
At the HSBC Championships held at The Queen's Club from June 6 to 21, 2026, Infosys will bring its on-site innovations to life through a dedicated Fan Zone. This zone features Rally, an advanced AI-powered humanoid with enhanced audio and computer vision capabilities, and VR Tennis.Rally offers personalized interactions, including capturing memories via Selfie Mode and engaging in tennis-themed conversations based on real-time data. The Infosys Fan Zone is designed to ensure secure, responsible AI use. VR Tennis allows fans to immerse themselves by designing and playing within a virtual stadium of their own creation, facilitated by generative AI interpreting voice prompts.
Voices from Partnership
Chris Pollard, Managing Director of Commercial & Operations at LTA, stated that the partnership with Infosys involves making deep investments into elevating fan engagement in a digital-first world. He noted that Infosys’ expertise is crucial for delivering high impact, AI-powered innovations that deepen audiences' understanding of the sport and offer a world-class sporting experience during the grass court season.Sumit Virmani, Global Chief Marketing Officer at Infosys, commented on the significance of the LTA grass court season, noting it represents a unique opportunity to reimagine fan engagement with the sport. He emphasized that the partnership aims beyond technology, focusing instead on designing experiences that are intelligent, personalized, and deeply engaging, thereby shaping the next chapter of AI-led digital experiences with responsibility.
INFY Stock Price Movement
Infosys Limited shares shed 3.96% today, concluding in the post-market session at ₹1222.60 after trading lower. The stock saw heavy interest, with a total traded volume reaching 18.53 million shares during the day's activity.Disclaimer: Due care and diligence have been taken in compiling and presenting news and market-related content. However, errors or omissions may arise despite such efforts.
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