ABD Maestro Expands Premium Gin Line with Launch of ZOYA PINK Mix Berries Gin

ABD Maestro Expands Premium Gin Line with Launch of ZOYA PINK Mix Berries Gin​

ABD Maestro Pvt. Ltd., the super-premium and luxury spirits subsidiary of Allied Blenders & Distillers (ABD), has launched ZOYA Pink Mix Berries Gin. This new addition is described as a small batchled extension to the established ZOYA portfolio.

The release of ZOYA PINK coincides with a period of strong momentum in India's premium spirits sector, driven by consumers embracing experimentation with cocktails and craft-led offerings. Consumer demand in India is increasingly favoring flavor-forward profiles, visual appeal, and elevated drinking experiences, positioning the market as a leading global destination for spirits.

ZOYA Pink Mix Berries Gin artfully blends a classic juniper base with vibrant infusions of strawberry, cranberry, blackberry, and raspberry. The result is a visually striking and indulgent spirit with a smooth, refreshingly berrilicious finish. Made in small batches using premium grain neutral spirits, the gin maintains a commitment to quality and craftsmanship, with ingredients sourced globally for a balanced expression.

The versatility of Zoya Pink allows it to be suited for various occasions, ranging from sunlit brunches and relaxed sundowners to intimate evening gatherings. This launch reinforces ZOYA's standing as a contemporary gin brand blending refinement with modern flavor exploration.

Bikram Basu, Managing Director of ABD Maestro, stated, "At ABD Maestro, we view the expansion of the ZOYA portfolio as an opportunity to reimagine the gin experience. With ZOYA Pink Mix Berries Gin, we have crafted a vibrant expression that balances artisanal botanicals, fabulous choice of berries, with a smooth, indulgent profile."

ZOYA Pink Mix Berries Gin is presently available in Maharashtra at a price point of INR 2,500. The company has planned a phased rollout across other key markets in India. The existing Zoya Gin portfolio, which includes flavors like Watermelon Gin and Espresso Coffee Gin, maintains a strong presence in key Indian markets and is expanding its reach into travel retail and international markets.

ABD Maestro Private Limited, a subsidiary of Allied Blenders and Distillers Limited, is noted as a super-premium and luxury spirits company. Allied Blenders and Distillers Limited is identified as the largest domestic Spirits company in India by annual sales volumes.

The ABD Maestro portfolio includes several product lines such as The Collective Limited Edition, Arthaus Blended Malt Scotch Whisky, Aodh Irish Whiskey, Woodburns Contemporary Indian Malt Whisky, Yello Designer Whisky, Zoya Special Batch Gin and its various flavors, Rangeela Contemporary Indian Vodka, Pumori Small Batch Gin and Pink Gin, Segredo Aldeia Café, and White Rums. Furthermore, through its partnership with Roust Corporation, the company introduced Russian Standard Vodka into India across three segments: Original, Gold, and Platinum.

ABDL Stock Price Movement​

Shares of Allied Blenders and Distillers Limited are edging higher to ₹469.2 as of 9:22 AM today, rallying by 2.64%. The stock maintains strong momentum in live trading, supported by a total volume of 65,821 shares traded.

Source:​