Gulf Oil Launches 'Dream Beyond. Do Beyond' Campaign to Reinforce Commitment to Customer Success
Gulf Oil Lubricants India Limited (GOLIL) has announced the launch of its new B2B brand campaign, 'Dream Beyond. Do Beyond'. The initiative is designed to strengthen relationships with stakeholders across the industrial, infrastructure, and Original Equipment Manufacturer (OEM) segments within Gulf's business portfolio.The campaign celebrates the commitment and partnerships that underpin Gulf's approach, highlighting how successful collaborations act as powerful drivers for growth in India's manufacturing and infrastructure sectors. It reinforces the company’s philosophy of consistently going beyond expectations, offering support to help customers achieve ambitious goals.
Gulf positions itself not merely as a lubricant supplier but as a solutions partner. The brand campaign showcases Gulf's involvement in large-scale endeavors across India, including iconic bridges, dams, highways, tunnels, and major mining operations, by providing next generation lubrication solutions for highly demanding applications.
Ravi Chawla, CEO & Managing Director of Gulf Oil Lubricants India Ltd, stated that the company’s role extends far beyond contractual obligations. He noted that Gulf provides deep technical expertise and custom-built solutions tailored to the real on ground needs of clients. The inspiration for 'Dream Beyond. Do Beyond' comes from witnessing audacious businesses across India who are growing globally while retaining their local sensibilities, requiring partners who go beyond conventional support.
Abhijit Kulkarni, Chief Commercial Officer, emphasized that Gulf is focused on building end to end partnerships. He said the company’s story has shifted beyond products alone, focusing instead on combining innovative solutions, technical support, and lifecycle expertise to help customers operate more efficiently, adapt quickly, and grow sustainably.
Aarthy Sridhar, Chief Marketing Officer, stated that the strength of Gulf lies in its people, whose commitment to understanding customers and building trusted relationships defines the brand experience. The campaign serves as a celebration of these stories and the role of the teams in supporting clients chasing greater possibilities.
Business Profile and Market Presence
Gulf Oil Lubricants India Limited (GOLIL), which is part of the Hinduja Group and Gulf Oil International, maintains a leading position in India's lubricant market, offering comprehensive products across automotive and industrial segments.The company boasts a Pan India distribution network for B2C customers and holds tie ups with over 50 OEMs. For B2B clients, GOLIL serves more than 1000 industrial, infrastructure, and institutional clients and exports its products to over 25 countries.
GOLIL is also a leading manufacturer and marketer of the AdBlue product range favored by automotive OEMs and holds a top 5 share in the two wheeler battery replacement segment.
Gulf maintains robust manufacturing and R&D facilities in Silvassa and Ennore, Chennai. The company’s focus on mobility solutions includes recent investments in technology firms such as Tirex Chargers (a DC fast charging company), Indra Technologies (a UK based slow AC charger/mobility firm), and TechPerspectbrand Electreefi (an EV SaaS provider).
Globally, Gulf operates across five continents in over 100 countries, offering more than 400 performance lubricants for all market segments. The brand has also been associated with high profile ambassadors including Mahendra Singh Dhoni, Hardik Pandya, and Smriti Mandhana, alongside partnerships with the Chennai Super Kings and international sporting entities like Atlassian Williams F1 Team and Trackhouse MotoGP Team.
GULFOILLUB Stock Price Movement
Shares of Gulf Oil Lubricants India Limited are edging higher to ₹976.95 as of 12:15 PM today, rallying significantly after climbing by 4.00%. The equity sees robust intraday trading activity, with 72,197 shares turning over in the market so far.Disclaimer: Due care and diligence have been taken in compiling and presenting news and market-related content. However, errors or omissions may arise despite such efforts.
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