GRM Overseas Launches Health-Focused 10X Basmati Rice Suitable for Diabetics

GRM Overseas Launches Health-Focused 10X Basmati Rice Suitable for Diabetics​

GRM Overseas Limited, a major basmati rice exporter and growing consumer staples company, has announced the launch of its 10X Basmati Rice Suitable for Diabetics. This strategic product launch marks a significant move by the company to expand its health-focused portfolio across both domestic and international markets.

The introduction of the 10X Basmati Rice aims to meet the escalating demand for healthier dietary choices, driven by rising diabetes prevalence, modern urban lifestyles, and increased global health awareness. The product retains the premium aroma, elongation, and taste associated with quality basmati rice while incorporating carefully processed characteristics intended to support better glycaemic management. It is marketed as a suitable choice for individuals seeking diabetic-friendly products with low GI and high fiber, without compromising on quality.

The company stated that this launch reinforces its long-term vision of evolving from a traditional rice exporter into a diversified, consumer-centric global food company.

Atul Garg, Chairperson & Managing Director of GRM, highlighted the significance of the new offering. He stated, "The introduction of 10X Basmati Rice suitable for Diabetics marks a significant milestone in GRM's journey towards building a future-ready, health-focused food portfolio. As consumer preferences evolve globally, there is a clear shift towards foods that support better lifestyle choices without compromising on taste or quality. This product is a direct response to that growing need and is our entry into the diabetic food market, which is expected to grow at a CAGR of 6-8% globally and approximately 10% in India in the next few years."

Company Overview and Operations​

GRM Overseas Ltd has a deep operational history, having started in 1974 as a rice processing and trading house. Since then, it has grown into a consumer staples organization. The company initially exported rice to the Middle East and the United Kingdom, and has since developed a market presence in 42 countries, positioning it among the top 5 Rice Exporters in India.

GRM operates three rice processing units with an overall annual production capacity of 4,40,800 MT. These units are located in Panipat (Haryana), Naultha (Haryana), and Gandhidham (Gujarat). Additionally, GRM maintains a warehousing facility of 1.75 Lakh sq. ft. adjacent to the Gandhidham plant, which facilitates speedy shipments from Kandla and Mundra ports.

The company markets products under its brands, including '10X', 'Himalaya River' and 'Tanoush,' in addition to selling through private label arrangements. GRM is dedicated to ensuring consumers have easy access to high-quality products by placing them on the shelves of major retailers both in India and abroad, adhering to stringent quality control procedures according to international requirements.

GRMOVER Stock Price Movement​

Shares of GRM Overseas Limited are edging higher to ₹162.8 as of 10:36 AM today, gaining 0.57% in live trading. The upward momentum is supported by significant trading interest, recording a total volume of 699,674 shares.