Flair Writing Industries Secures Fresh Orders Worth INR 200 Million in Creative and Steel Bottles Division

Flair Writing Industries Secures Fresh Orders Worth INR 200 Million in Creative and Steel Bottles Division​

Flair Writing Industries Limited has secured fresh orders totaling INR 200 million from large format stores for its Creative and Steel Bottles & Houseware division. These anticipated orders are scheduled to be executed within the next 90 days, according to the company announcement.

Commenting on this significant development, Mohit Rathod, Whole-Time Director, stated that Flair continues to enhance its standing as a trusted consumer brand in India, driven by the expanding demand for its Creative and Steel Bottles & Houseware products among large format stores. He noted that both divisions are gaining strong market momentum.

Mr. Rathod added that these orders, which are set to be completed within 90 days, are expected to support margin-accretive growth. Looking at past performance, he provided insights into the divisional contributions. In FY26, both the Creative and Steel Bottles & Houseware divisions grew by 78% annually, collectively contributing approximately 31% of the company's total revenue.

Management projects that as both divisions demonstrate strong momentum and accelerated growth, their combined contribution is expected to rise to between 38% and 40% of the overall revenue in FY27. In addition to this divisional strength, the company reported selling 145 million mechanical pencils in FY26 and has initiated wooden pencil manufacturing at its Surat facility within the Creative division.

Company Overview and Financial Performance (FY26)​

Flair Writing Industries Limited is recognized as one of the top three players in India's writing instruments market and the largest pen brand in the country, with a market presence spanning over 45 years under its flagship "Flair" brand. The company manufactures and distributes several brands, including "Flair Creative," "Hauser," and "Pierre Cardin," and has recently introduced "ZOOX" into the Indian market.

The company is also actively scaling its Steel Bottles & Houseware products and engages in the distribution of MAPED France's premium creative range in India. Post the launch of the Flair Creative range in FY21, this segment has emerged as the fastest-growing area within the company, contributing more substantially to the product mix compared to the core writing instruments segments.

Financial performance for FY 2026 reflected strong growth guidance adherence. The Company recorded revenue of INR 12,501 million, EBITDA of INR 2,245 million, and PAT of INR 1,413 million.

Operational Scale​

Flair Writing Industries Limited maintains a substantial operational footprint across the country.


The company's established network comprises over 166+ super stockists and operates across various states.

FLAIR Stock Price Movement​

Shares of Flair Writing Industries Limited are edging higher to ₹284.9 as of 9:26 AM today, rallying by 1.97% in live trading. The stock records a volume of 31,511 shares so far during the current market session.