Farming Renaissance: Over 9.4 Lakh Farmers Join 'Save the Farm Campaign' to Revolutionize Fertiliser Use

Farming Renaissance: Over 9.4 Lakh Farmers Join 'Save the Farm Campaign' to Revolutionize Fertiliser Use​

Grassroots Reach Fuels 'Khet Bachao Abhiyan' as Millions are Reached Digitally​

The nationwide 'Khet Bachao Abhiyan', spearheaded by the Union Ministry for Agriculture and Farmers' Welfare, is rapidly transforming agricultural practices across India. This intensive campaign promotes balanced fertiliser use, aims to conserve soil fertility, and advocates for sustainable farming methods. As of June 4, 2026, the movement has achieved significant traction, connecting with over 9.42 lakh farmers nationwide.

The sheer scale of public outreach speaks to the national commitment to agricultural sustainability. The campaign's success is measurable through extensive activities conducted across various strata of farming communities and institutions. This massive mobilization underscores a growing focus on responsible nutrient management for long-term soil health.

Intensive Outreach Drives Farmer Participation​

A vast array of programs has been rolled out to ensure deep penetration of the message among farmers. A total of 17,834 awareness programmes have been conducted nationally, resulting in the participation of nearly 6.983 lakh farmers. These initiatives are designed not just to inform but to actively engage farming communities.

Furthermore, proactive steps have been taken through focused training and practical demonstrations. 3,698 dedicated training programmes have provided essential information on balanced fertiliser use and soil health management to 1,57,438 participants.

To ensure hands-on learning and a shift toward eco-friendly methods, 8,850 demonstrations have been organized. These activities specifically highlight the benefits of organic and alternative nutrient sources, fostering integrated nutrient management techniques that enhance long-term soil productivity while reducing chemical dependence.

Institutional Backing and Media Dissemination Drive Change​

The campaign has successfully woven in institutional support at every level. 5,237 panchayat representatives, including district council members, sarpanches, and panchs, have been actively associated with the initiative, strengthening grassroots adherence.

Bridging the gap between government messaging and village reality, dialogue programmes have engaged 9,609 input dealers. These dealers are now critical conduits for carrying the message of judicious and balanced fertiliser use down to the village level.

The engagement extends beyond core farming groups. 8,383 farmer-members associated with Farmer Producer Organisations (FPOs), Self-Help Groups (SHGs), and Farmer Interest Groups (FIGs) have participated, receiving vital training on scientific nutrient management practices.

Digital Media Reaches Millions in 'Save the Farm Campaign'​

The campaign has aggressively utilized modern media to maximize its reach. In terms of visual messaging, banners, posters, and hoardings have been placed at 60,477 locations across the country.

Media outreach is equally robust. The message has been disseminated through 1,027 radio talks and 240 television and digital media programmes, engaging farmers and the general public on a wider scale.

Social media platforms have proved to be a powerful amplifier of the campaign's objectives. Through various digital initiatives, the movement's core message—focusing on balanced fertiliser application, soil testing, and sustainable agricultural practices—has reached approximately 3.505 crore people nationwide.

Campaign Objectives and Future Outlook​

The overarching goal of this extensive initiative is clear: to fundamentally shift farming practices for future generations. The 'Khet Bachao Abhiyan' aims to encourage farmers to adopt balanced fertiliser use and nutrient management based on proper soil testing.

By promoting sustainable agricultural methods, the campaign strives not only to improve current soil fertility but also to ensure the conservation of healthy and productive agricultural land. This sustained effort is critical for securing a resilient food future across India.