EaseMyTrip Reports Double-Digit Growth in Airport Services Adoption, Highlighting Duty-Free and Meet & Greet Demand
New Delhi, May 6, 2026 – EaseMyTrip, a leading online travel technology platform, has revealed key consumer insights indicating a significant shift in travel behavior among Indian travelers. The company observed double-digit growth in the adoption of ancillary airport services, establishing Duty-Free shopping and Meet & Greet assistance as primary preferences for modern travelers.The insights highlight that travel is evolving beyond simple bookings toward a holistic experience, where travelers increasingly prioritize efficiency, convenience, and the efficient use of time during their journeys.
Ancillary Services Lead Traveler Preference
The expansion of the airport services ecosystem is driven by the desire for seamless movement through airports.The Duty-Free shopping service, developed through a partnership with Adani Digital Labs, is seeing strong traction. This service allows international travelers to browse and purchase products online up to 30 days and as late as one hour before departure, facilitating a queue-free airport experience. Among users, liquor purchases represent the highest preference, followed by perfumes and chocolates.
The key product preferences observed in duty-free shopping are:
| Product Category | Purchase Percentage |
|---|---|
| Liquor | Nearly 60% |
| Perfumes | 30% |
| Chocolates and other items | 10% |
The service is currently available across major international airports including Mumbai, Ahmedabad, Jaipur, Lucknow, Amritsar, Mangaluru, and Thiruvananthapuram.
In parallel, Meet & Greet services are seeing robust adoption across major metro cities. While Delhi leads in usage, Mumbai and Bengaluru follow. While senior citizens continue to rely on these services for assistance, the company noted a growing trend in adoption among the 25 to 30-year-old age cohort, suggesting a generational shift toward seamless, premium, and experience-led travel.
Focus on Journey Productivity
Nishant Pitti, Founder of EaseMyTrip, commented on these evolving trends, stating, "Travel today is no longer just about bookings. It has become about the overall journey experience. We are observing a clear shift in traveler behavior, where convenience, personalization, and seamless airport experiences are becoming key decision drivers, with a growing emphasis on time efficiency and overall travel productivity."These insights support EaseMyTrip's strategy to build a comprehensive, full-stack travel ecosystem that extends beyond core bookings. The company continues to expand its ancillary services portfolio, which includes visa assistance, travel insurance, airport services, and curated travel experiences.
Market Presence and Scope
EaseMyTrip operates as one of India's largest online travel technology platforms in terms of air ticket bookings, according to the Crisil Report - Assessment of the OTA Industry in India (Feb 2021). Since its inception, the platform has maintained consistent profitability.The company offers end-to-end travel solutions, including flights, hotels, holiday packages, trains, buses, cabs, and various ancillary services. It is noteworthy that EaseMyTrip is one of the only Online Travel Agencies (OTAs) in India to offer a zero convenience fee option. The platform provides access to over 400 international and domestic airlines and more than 2.9 million hotels worldwide, alongside train, bus, and cab bookings.
Founded in 2008, EaseMyTrip is headquartered in Delhi and maintains offices across Noida, Gurugram, Bengaluru, and Mumbai, with an international presence in the Philippines, Singapore, Thailand, the UAE, the UK, the USA, New Zealand, Saudi Arabia, and Brazil.
EASEMYTRIP Stock Price Movement
Shares of Easy Trip Planners Limited are gaining momentum in live trading, currently standing at ₹7.9 as of 10:40 AM, after rallying 1.41%. The equity is enjoying active buying interest, with 2.77 million shares traded so far in the session.Disclaimer: Due care and diligence have been taken in compiling and presenting news and market-related content. However, errors or omissions may arise despite such efforts.
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