EaseMyTrip and Government of Jharkhand Partner to Drive Digital Promotion of State's Tourism

EaseMyTrip and Government of Jharkhand Partner to Drive Digital Promotion of State's Tourism​

EasyMyTrip, a leading online travel technology platform, has signed a strategic Memorandum of Understanding (MoU) with the Department of Tourism, Government of Jharkhand. The collaboration aims to significantly boost the state's tourism visibility and drive domestic travel through digital initiatives.

The MoU was formalized during the Jharkhand Tourism Stakeholders' Summit held in New Delhi. Representatives from EasyMyTrip and the State Government signed the agreement, with Shri Mukesh Kumar, IAS, Secretary of the Department of Tourism, representing the government. The signing took place in the presence of Hon'ble Chief Minister of Jharkhand, Shri Hemant Soren Ji, and Hon'ble Minister of Tourism, Art, Culture and Sports, Shri Sudivya Kumar Ji.

Boosting Visibility through Digital Outreach​

As part of this partnership, EasyMyTrip will leverage its extensive national customer reach, technology capabilities, and its specialized spiritual and domestic tourism vertical, EasyDarshan. The initiative is designed to showcase Jharkhand's comprehensive tourism potential across the country.

The promotional activities will cover a wide range of attractions, including spiritual destinations such as Shri Baidyanath Dham and prominent temples. Beyond religious sites, the partnership includes promoting waterfalls, lush forests, agri-tourism initiatives, ecotourism experiences, and the region's rich cultural heritage.

To further engagement, EasyMyTrip is set to launch a curated content-driven campaign. This campaign will feature an immersive journey across the state led by a solo traveler or influencer. The storytelling will highlight Jharkhand's adventure, natural beauty, and culture, encompassing attractions like coal mines, rolling hills, waterfalls, lakes, and tribal experiences.

Creative assets such as banners, videos, and destination content will be developed specifically for promoting Jharkhand Tourism. These materials, designed in formats optimized for Online Travel Management Platform (OTMP), will serve to drive engagement and conversions. To ensure continuous promotion, annual and quarterly promotional calendars will be prepared jointly with the Jharkhand Tourism department, focusing on local festivals and unique cultural offerings.

Industry Leaders Express Commitment​

Shri Mukesh Kumar, IAS, Secretary of the Department of Tourism, stated that the Government of Jharkhand is committed to establishing the state as a preferred tourism destination. He noted that leveraging EaseMyTrip’s strong digital reach and travel ecosystem is an important step toward building greater awareness of the state's rich spiritual heritage, natural beauty, and cultural diversity on digital platforms.

Rikant Pittie, CEO and Co-Founder of EasyMyTrip, emphasized the growing trend in domestic tourism, noting that travelers are increasingly seeking authentic and diverse experiences. He affirmed that through this collaboration, EaseMyTrip is committed to creating targeted campaigns to bring Jharkhand’s spiritual, cultural, and nature-based offerings to the forefront, using their travel ecosystem to inspire millions of travelers across India.

The partnership underscores EasyMyTrip's broader commitment to using technology and strategic collaborations to strengthen domestic tourism, making India's diverse destinations more accessible and contributing to national growth.

EASEMYTRIP Stock Price Movement​

Today, shares of Easy Trip Planners Limited slipped by 0.85% in post-market trading to settle at ₹6.96. The stock traded within a range of ₹6.85 and ₹7.04, with a total volume of 7.44 million shares recorded today.