Car Prices Rising: Audi Adjusts Prices

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Audi India to Increase Car Prices by Up to 2 Percent from April 1, 2026​

Price Hike to Apply Across Entire Audi Model Range in India​

New Delhi, March 12
Audi India announced on Thursday that it will increase the prices of its vehicles by up to 2 percent starting April 1, 2026. The revision will apply to the entire model range sold in the Indian market.

The German luxury carmaker stated that the price adjustment is being implemented in response to rising input costs and fluctuations in currency rates, which have increased the company’s overall operating expenses.

Company Cites Rising Costs and Currency Fluctuations​

According to Balbir Singh Dhillon, Brand Director of Audi India, the company has attempted to keep the increase limited while addressing the impact of higher costs.

“Due to recent rising input costs and currency fluctuations, we are implementing a price adjustment of up to 2 percent, effective from April 01, 2026. We remain committed to minimizing the impact of the price hike on our customers,” Dhillon said.

The price revision will apply to the ex showroom prices of all Audi models available in the country.

Audi Maintains Focus on Growth and Customer Experience​

Audi currently offers a range of luxury sedans and SUVs in India and regularly reviews pricing to manage changes in production costs and foreign exchange movements.

The automaker had earlier reported that it sold 2,128 units in India during the January to June period last year.

Its pre owned car business under the ‘Audi Approved: plus’ program also recorded steady performance during the first half of 2025, growing by 10 percent compared to the same period earlier.

Expansion of Pre Owned Car Network​

Audi India currently operates 26 pre owned car facilities across the country and plans to add more locations during the year as part of its network expansion.

Commenting on the market environment, Dhillon said the company has focused on strengthening its foundation for long term growth.

“While H1 2025 presented unique market challenges, we have used this period to strengthen our foundation for sustainable growth. By prioritizing a luxury first approach and delivering exceptional customer experiences, we continue to reinforce brand loyalty,” he said.
 

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audi approved: plus audi india automobile industry brand expansion car price increase car sales currency fluctuations ex-showroom prices india input costs luxury cars model range pre-owned cars supply chain vehicle pricing
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