Brandman Retail Launches India's First Exclusive Wilson Store to Boost Sports Access
Brandman Retail Limited, the authorized distributor of Wilson products in India, has launched the country's first exclusive Wilson retail store. The outlet is situated at Summit Plaza in Gurugram, marking the global sports brand's formal entry into the Indian retail market.Wilson, founded in Chicago, Illinois, in 1914, is a leading manufacturer of high-performance sports apparel, equipment, footwear, and accessories. The establishment of this dedicated retail space is part of Brandman Retail's broader expansion strategy designed to strengthen the presence of international sports and lifestyle brands within India.
The new store aims to improve consumer access to Wilson's extensive product range. It features Wilson’s portfolio across multiple sporting categories, including performance racquets, tennis balls, apparel, footwear, accessories, and general sports equipment. A key focus of the retail format is showcasing the brand's latest products in racquet sports.
The launch coincides with a growing trend of increased participation in racquet sports and rising demand for premium sports gear among consumers in India. The expansion of the organized sports retail market, coupled with increasing fitness awareness across the country, has encouraged global brands to expand their physical footprint.
Arun Malhotra, Founder and Managing Director at Brandman Retail, stated that Wilson is recognized as one of the most respected names in global sports, possessing a legacy built on performance, innovation, and trust. He added that the company is proud to introduce the brand's first retail store in India, offering consumers an opportunity to experience Wilson in a dedicated environment reflective of its global standards. Malhotra expressed confidence that Wilson is well positioned to become a preferred brand for athletes and sports enthusiasts across India as the nation's sporting culture continues to evolve.
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Brandman Retail Limited closed today, edging higher by 1.5% to settle at ₹169. The company registered a volume of 18,400 shares in the post-market trading session.Disclaimer: Due care and diligence have been taken in compiling and presenting news and market-related content. However, errors or omissions may arise despite such efforts.
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