Brandman Retail Appointed Authorized Reseller for Skechers India, Managing E-commerce Portfolio

Brandman Retail Appointed Authorized Reseller for Skechers India, Managing E-commerce Portfolio​

Brandman Retail Limited has entered into a strategic partnership with Skechers in India, having been appointed as an authorized re-seller and online distribution partner for the brand's select marketplace businesses.

Under the agreement, Brandman Retail will manage Skechers' presence across multiple leading e-commerce channels. The platforms include Amazon, Flipkart, Myntra, Ajio, Tata CLiQ, Nykaa Fashion, and a few fast-growing quick commerce channels. As an authorized partner, Brandman Retail is responsible for ensuring authentic product availability, maintaining controlled pricing, and adhering strictly to Skechers' global brand guidelines across these digital landscapes.

Arun Malhotra, Director at Brandman Retail, commented on the partnership, stating that e-commerce remains a key growth driver in India's retail sector. He added that the collaboration is focused on establishing a robust and scalable digital ecosystem designed to deliver a seamless and consistent consumer experience across all platforms.

Brandman Retail, founded in 2021, is an India-focused distributor and retailer of international sports and lifestyle brands. The company's current portfolio includes New Balance, Saucony, On Running, Anta, Wilson, and Rockport. Looking ahead, Brandman Retail is targeting 30 to 40 percent growth over the next 12 to 18 months through enhanced omnichannel integration and an expanded retail footprint.

Kashika Malhotra, Director at Brandman Retail, noted that the company is observing a significant shift in consumer preferences, especially among Gen Z shoppers who gravitate toward wellness-driven and performance-oriented brands. To deepen its premium sportswear play, Brandman Retail plans to focus on tier 2 and 3 markets, airport retail, community engagement, and the roll out of ten Anta and four Wilson stores this fiscal year.

Skechers South Asia Pvt. Ltd., a wholly-owned subsidiary of California-based Skechers U.S.A., Inc., manages the brand's operations in India. The parent company operates globally as a Fortune 500 firm across 180 countries and through approximately 5,300 retail stores.

BRANDMAN Stock Price Movement​

Today, Brandman Retail Limited closed firmly in the green, with shares settling at ₹154.9 after edging up 0.49%. Trading activity during the day saw a volume of 16,000 shares.