BlueStone Reports Strong Q1FY27 Results, Achieving 49% Revenue Growth and Robust SSSG
BlueStone Jewellery and Lifestyle Limited (BlueStone), a leading digital first direct-to-consumer jewellery brand, announced its Q1FY27 financial results on July 20, 2026. The company reported significant revenue growth for the quarter, driven by strong Same Stores Sales Growth (SSSG) momentum amidst continued gold price volatility.BlueStone delivered a 49% year-on-year revenue increase in Q1FY27. This performance underscores the resilience of consumer demand and the relevance of the brand's diverse portfolio across various price points. The company also achieved a strong SSSG of 39% for the quarter, with older customer cohorts demonstrating positive trends.
The operating efficiency continued to improve at BlueStone, with margins seeing enhancement. Pre IndAS EBITDA grew significantly year-on-year.
| Particulars (INR crores) (Standalone) | Q1 FY27 | Q1 FY26 | YoY Change |
|---|---|---|---|
| Revenue from Operations | 733 | 493 | 48.8% |
| Pre IndAS EBITDA | 55 | 23 | 134.6% |
| Pre IndAS EBITDA Margin | 7.5% | 4.7% | 273bps |
| Adjusted PAT | 14 | (21) | NM |
According to the results, the operating leverage in the business continued, with the Pre-IndAS EBITDA margin improving by 273 basis points compared to the previous year. The company also reported a standalone cash profit of INR 57 crores for the quarter, reinforcing the self funding nature of its growth.
Commenting on the results, Gaurav Singh Kushwaha, CEO of BlueStone, stated that the Q1FY27 performance was particularly satisfying despite the rise in custom duty on gold from 6% to 15%. He attributed this resilience to the company's structural focus—maintaining a portfolio that is relevant across price points through design and technique innovation.
The company continued its expansion strategy during the quarter, increasing its store count. BlueStone scaled its distribution network to 352 stores across 139 cities, having added 12 new stores in Q1FY27. Notably, all five new cities were located in Tier 2 and Tier 3 regions, aligning with the company's conviction in these markets.
BlueStone, which began as a digital first brand in 2011, has evolved into one of India's leading omnichannel jewellery retailers. The brand offers a range of contemporary lifestyle jewellery including diamond, gold, platinum, and studded jewellery, catering to modern consumers through its website, mobile app, and growing network of physical stores.
BLUESTONE Stock Price Movement
BlueStone Jewellery and Lifestyle Limited shares rallied today, closing at ₹610.40 after edging higher by 2.48% from the previous close. The stock demonstrated strong trading activity during the session, with a reported volume of 678,215 shares.Disclaimer: Due care and diligence have been taken in compiling and presenting news and market-related content. However, errors or omissions may arise despite such efforts.
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