Bajaj Electricals Appoints Tiny Sengupta as Chief Marketing Officer

Bajaj Electricals Appoints Tiny Sengupta as Chief Marketing Officer​

Bajaj Electricals Limited has announced the appointment of Tiny Sengupta as its new Chief Marketing Officer (CMO), effective June 29, 2026. In this senior role, Tiny will lead the company's marketing function and oversee integrated marketing strategy and brand positioning for both the Bajaj and Morphy Richards portfolio brands.

The appointment brings together significant marketing expertise, as Sengupta is an accomplished leader with over 22 years of global experience across the Healthcare and Fast-Moving Consumer Goods (FMCG) sectors. Her professional background includes work with leading organizations such as Johnson & Johnson, Marico, Dabur, Henkel, and GSK. Most recently, she served as Country Director for Vision Care at Johnson & Johnson India, where she focused on strengthening commercial excellence, building brand equity among Indian consumers, and accelerating market reach across the country.

Tiny Sengupta has received several industry recognitions for her leadership. Her accolades include being named 'Business Woman of the Year and Visionary Leader' at ET Ascent 2023, and recognition as 'Asia's Most Inspirational Women in Leadership 2022' by House of Rose Professional.

Commenting on the new addition to the team, Mr. Shekhar Bajaj, Chairman of Bajaj Electricals, stated that he is pleased to welcome Tiny. He noted that her deep expertise in marketing and brand building will be critical in accelerating growth and creating sustained value for the company’s stakeholders. Sanjay Sachdeva, Managing Director & CEO of Bajaj Electricals Limited, added that he is delighted to welcome Sengupta and is confident that her proven leadership will build stronger brand equity for Bajaj and Morphy Richards, helping shape business growth across both existing and emerging markets.

Company Overview​

Bajaj Electricals Limited is a globally renowned Indian Consumer Appliances and Lighting Solutions company. Established in 1938, the company has operated for over 87 years and is part of the $100 bn Bajaj Group. The company's turnover stood at INR 4,462 crores for FY 25-26.

Bajaj Electricals’ business portfolio covers Consumer Products (Appliances and Fans) and Lighting Solutions (Consumer and Professional Lighting). Key brands under their operations include BAJAJ and Morphy Richards. In the lighting solutions segment, they offer consumers innovative LED lamps and fixtures, including panels and battens, alongside wires and switch gears. The company is recognized for its expertise in specialized illumination projects, such as street lighting, sports lighting, industrial commercial, and infrastructural projects undertaken on a turnkey basis.

BAJAJELEC Stock Price Movement​

On Thursday, shares of Bajaj Electricals Limited climbed to close at ₹330.2 after gaining 3.35%, significantly outperforming the previous session's close. The stock saw robust trading activity throughout the day, with a volume of 154,026 shares transacted.