Bengaluru, January 13, 2026: Amagi Media Labs Limited, a cloud-based software-as-a-service company focused on enabling media companies to stream and monetise digital video content, has mobilised approximately ₹805 crore from anchor investors, setting the stage for the opening of its initial public offering today.The company allotted 2,22,95,799 equity shares to 42 anchor investors at an allocation price of ₹361 per share, the upper end of the IPO price band. The anchor book aggregates to ₹804.88 crore, reflecting strong institutional demand ahead of the public issue.
Strong Institutional Participation
The anchor round saw participation from a broad mix of domestic mutual funds, global institutional investors, and long-only insurance companies. Leading domestic fund houses such as SBI Mutual Fund, ICICI Prudential Mutual Fund, and HDFC Mutual Fund together accounted for nearly 25 percent of the total anchor allocation.Other prominent investors in the anchor book include Fidelity, Motilal Oswal Mutual Fund, HDFC Life Insurance, Tata Mutual Fund, Franklin Templeton, 360 ONE, Baroda BNP Paribas Mutual Fund, Amundi, PGIM Mutual Fund, Bandhan Mutual Fund, Susquehanna International Group, Bharti AXA Life Insurance, Societe Generale, Goldman Sachs Bank Europe, Creaegis, Edelweiss Life Insurance, and New Vernon Capital.
Of the total anchor allocation, 76.15 percent was taken up by domestic mutual funds across 28 schemes, while 6.71 percent was allotted to life insurance companies, underscoring long-term institutional confidence in the business.
Anchor Investors Allocation Details
| Sr. No. | Anchor Investor | Equity Shares Allocated | % of Anchor Portion | Amount Invested (₹ crore) |
|---|---|---|---|---|
| 1 | SBI Innovative Opportunities Fund | 13,85,062 | 6.21% | 50.00 |
| 2 | SBI MNC Fund | 13,85,021 | 6.21% | 50.00 |
| 3 | SBI Resurgent India Opportunities Scheme | 4,15,494 | 1.86% | 15.00 |
| 4 | ICICI Prudential Innovation Fund | 9,75,595 | 4.38% | 35.22 |
| 5 | ICICI Prudential Technology Fund | 22,09,982 | 9.91% | 79.78 |
| 6 | Aditya Birla Sun Life Digital India Fund | 11,63,416 | 5.22% | 42.00 |
| 7 | Aditya Birla Sun Life Flexi Cap Fund | 17,45,124 | 7.83% | 63.00 |
| 8 | HDFC MF – Technology Fund | 6,89,374 | 3.09% | 24.89 |
| 9 | HDFC MF – Business Cycle Fund | 6,20,453 | 2.78% | 22.40 |
| 10 | HDFC MF – Innovation Fund | 6,20,453 | 2.78% | 22.40 |
| 11 | Fidelity Funds – India Focus Fund | 16,85,018 | 7.56% | 60.83 |
| 12 | Motilal Oswal Digital India Fund | 5,53,992 | 2.48% | 20.00 |
| 13 | Tata Digital India Fund | 11,08,025 | 4.97% | 40.00 |
| 14 | Franklin India Technology Fund | 11,08,025 | 4.97% | 40.00 |
| 15 | 360 ONE Equity Opportunity Fund – Series 4 | 3,03,579 | 1.36% | 10.96 |
| 16 | Baroda BNP Paribas Flexi Cap Fund | 4,15,494 | 1.86% | 15.00 |
| 17 | Amundi Funds – New Silk Road | 4,15,494 | 1.86% | 15.00 |
| 18 | PGIM India Small Cap Fund | 1,61,675 | 0.73% | 5.84 |
| 19 | HDFC Life Insurance Company | 11,08,025 | 4.97% | 40.00 |
| 20 | Bharti AXA Life Insurance Company | 2,48,734 | 1.12% | 8.98 |
| 21 | Edelweiss Life Insurance Company | 1,38,539 | 0.62% | 5.00 |
| 22 | Societe Generale – ODI | 2,77,060 | 1.24% | 10.00 |
| 23 | Goldman Sachs Bank Europe – ODI | 1,38,539 | 0.62% | 5.00 |
IPO Structure and Key Details
The Amagi IPO opens for public subscription today, January 13, and will close on January 16, 2026. The price band for the issue is fixed at ₹343 to ₹361 per share, valuing the company at over ₹7,800 crore at the upper end.The public issue aggregates to ₹1,788.6 crore, comprising:
- Fresh issue: ₹816 crore
- Offer for sale: 2.7 crore equity shares valued at ₹972.6 crore at the upper price band
The issue allocation is structured with 75 percent reserved for qualified institutional buyers, 15 percent for non-institutional investors, and 10 percent for retail investors.
Use of Proceeds
Proceeds from the fresh issue will primarily be used to strengthen Amagi’s technology and cloud infrastructure, support inorganic growth through acquisitions, and meet general corporate requirements. Deployment of funds is planned in phases, with allocations across FY26, FY27, and FY28.Business Overview and Financials
Founded in 2008 and headquartered in Bengaluru, Amagi is backed by marquee investors including Accel, Avataar Ventures, Norwest Venture Partners, and Premji Invest. The company works with over 45 percent of the top 50 listed media and entertainment companies in India by revenue.Amagi operates across three core segments: cloud modernisation, streaming unification, and monetisation and marketplace, enabling media companies to distribute and monetise content across smart TVs, smartphones, and digital platforms.
For FY25, the company reported revenue from operations of ₹1,162 crore, recording a 31 percent CAGR between FY23 and FY25. For the six-month period ended September 30, 2025, Amagi posted a profit of ₹6.4 crore on revenue of ₹704.8 crore.
Listing and Lead Managers
Amagi Media Labs is scheduled to make its stock market debut on January 21, 2026. The book-running lead managers to the issue are Kotak Mahindra Capital Company, Citigroup Global Markets India, Goldman Sachs (India) Securities, IIFL Capital Services, and Avendus Capital.About the Company
Amagi Media Labs Limited is a cloud-native SaaS company focused on helping media owners transition to digital distribution and monetisation. The company connects content owners with audiences through advanced advertising and analytics solutions and is poised to benefit from the continued growth of connected TV and digital video consumption.Disclaimer: Due care and diligence have been taken in compiling and presenting news and market-related content. However, errors or omissions may arise despite such efforts.
The information provided is for general informational purposes only and does not constitute investment advice, a recommendation, or an offer to buy or sell any securities. Readers are advised to rely on their own assessment and judgment and consult appropriate financial advisers, if required, before taking any investment-related decisions.