Amagi Launches AI Artwork Engine to Automate Content Resizing for Streaming
New York – March 19, 2026 – Amagi, a cloud-native SaaS platform powering broadcast and streaming TV, today announced AI-driven Artwork Generation and Transformation as part of its Amagi NOW platform. This new capability enables media companies to automate the creation of promotional artwork for various platforms, eliminating manual resizing workflows.Built on Amagi Intelligence, the company's AI layer, the new capability addresses the artwork bottleneck that content distributors face. Creating artwork for FAST, OTT, Connected TV, and social channels can require dozens of variants with different aspect ratios, localized text, and branding. Amagi’s engine identifies the image that best represents a title's story and transforms it into every needed format, including 16:9 for CTV, 9:16 for mobile, 2:3 for posters, 1:1 for social, and 4:3 for legacy platforms.
The AI analyzes video content, identifying the single image that best captures the title's narrative. Editorial teams can review and approve the artwork before it goes live.
"The industry has reached a breaking point where the sheer volume of platforms is outpacing the human ability to create for them," said Srividhya Srinivasan, Co-founder and Chief Technology Officer, Amagi. “By teaching our AI to understand the narrative 'soul' of a video, we’re giving creative teams their time back.”
AI-driven Artwork Generation and Transformation is available now to Amagi NOW customers, with a phased rollout beginning in Q2 2026. More information can be found at Amagi booth at NABSHOW - West Hall #2331.
About Amagi
Founded in 2008, Amagi Media Labs Limited (www.amagi.com) is a cloud-native SaaS platform for the media and entertainment industry. It enables media companies to launch, manage, distribute, and monetize content across various platforms. Amagi manages 9,000+ channel deliveries across 40+ countries.Source:
Disclaimer: Due care and diligence have been taken in compiling and presenting news and market-related content. However, errors or omissions may arise despite such efforts.
The information provided is for general informational purposes only and does not constitute investment advice, a recommendation, or an offer to buy or sell any securities. Readers are advised to rely on their own assessment and judgment and consult appropriate financial advisers, if required, before taking any investment-related decisions.