Amagi Launches AdFlow Orchestrator to Streamline Advertising for FAST and CTV Monetization
Amagi Media Labs Limited, the agentic industry cloud platform for unified broadcast, streaming, and monetization, announced the launch of AdFlow Orchestrator. This Placement Opportunity Information Service (POIS)-based tool is designed to address the structural mismatch preventing broadcasters from achieving full monetization potential on Free Ad-supported Streaming TV (FAST) platforms.AdFlow Orchestrator is built on the SCTE 130-5 Placement Opportunity Information Service (POIS) standard, which serves as the established industry framework for applying business logic to ad placement signals. The tool sits adjacent to the video supply chain, automatically conditioning and restructuring SCTE-35 ad markers for distribution partners. By aligning traditional broadcast signals with modern streaming platform requirements, the platform ensures that every ad opportunity is optimized for maximum yield, helping broadcasters navigate the challenges faced when streaming platforms reject traditional "longform" ad breaks.
Srinivasan KA, Co-founder and President Global Business at Amagi, highlighted the necessity of the tool, stating, "The FAST landscape has matured, but revenue is often lost because Linear TV breaks aren't natively built for the streaming ecosystem." He added that by automating the transition to compliant streaming breaks, the company is delivering not only a direct impact on fill rates and a significant reduction in ad server time-outs but also a seamless viewer experience required by streaming platforms.
Core Functionality and Industry Impact
The AdFlow Orchestrator offers several key functionalities to optimize content monetization for streaming environments:- Automated Pod Splitting: Restructures traditional broadcast-length breaks into shorter, platform-compliant pods, thereby preventing feed rejections.
- Dynamic Slate Replacement: Replaces static "Will Be Back" slates and channel advertisements with curated interstitial video, maintaining viewer engagement and preventing drop-offs.
- Metadata Enrichment: Infuses ad signals with Electronic Program Guide (EPG) data, which has been associated with CPM uplifts of up to 20%.
- Advanced Stream Event Control: Includes input switching for blackout scenarios or alternate content playback triggered by specific stream events.
AdFlow Orchestrator is available immediately and is designed for wide interoperability with leading transcoding, packaging, and CDN infrastructure. It can be deployed as a standalone solution or integrated into existing Amagi workflows.
Amagi Media Labs Limited, founded in 2008, operates as a cloud-native SaaS platform for the global media and entertainment sector. The platform enables media companies to manage, distribute, and monetize live, linear, and on-demand content across cable, OTT, and FAST platforms. Amagi manages 9,000+ channel deliveries across 300+ distributors in over 40 countries.
AMAGI Stock Price Movement
On Monday, Amagi Media Labs Limited shares slipped by 1.78% to close at ₹349.55. The equity traded on a volume of 32,307 shares, finding support near its day low of ₹340.9.Source:
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