AJC Jewel Manufacturers' Subsidiary Opens Third Showroom in Kerala, Boosting Retail Footprint

AJC Jewel Manufacturers' Subsidiary Opens Third Showroom in Kerala, Boosting Retail Footprint​

Esthara Jewels Private Limited, a subsidiary of AJC Jewel Manufacturers Ltd., has expanded its retail presence in South India with the inauguration of its third showroom. The new outlet is located at Market City Mall in Perinthalmanna, Malappuram District, Kerala, and commenced operations on July 12, 2026. This addition signifies a key milestone in the subsidiary's strategy to expand retail sales of silver jewelry across Kerala.

The opening of the showroom strengthens Esthara Jewels’ customer accessibility in the strategically important market, aligning with AJC Jewel Manufacturers Ltd.'s broader focus on building a wider retail network and fostering sustainable growth through enhanced consumer engagement.

Industry Snapshot of Indian Jewellery Market​

The organized jewellery retail sector in India continues to show robust expansion, driven by rising disposable incomes and increasing demand for branded products across Tier II and Tier III cities. The market is showing significant projected growth:


CareEdge Research highlights the silver segment, estimating that it constitutes approximately 5% of the market by material type, indicating a growing opportunity for organized silver jewellery retailers.

Strategic Expansion and Market Trends​

Mr. Ashraf P, Chairman & Managing Director of AJC Jewel Manufacturers Ltd., commented on the development, stating that the third showroom represents a strategic step in strengthening their retail presence. The selection of the location is based on strong consumer potential, enabling them to improve customer accessibility while reinforcing their retail brand visibility.

He added that the organized silver jewellery segment benefits significantly from increasing consumer preference for branded goods, greater transparency, and rising demand for contemporary designs. These structural trends provide a favorable environment for expanding the retail network and strengthening engagement across key markets.

Mr. P also emphasized that the Esthara Jewels' continued expansion reflects a disciplined approach to scaling the retail business alongside their manufacturing capabilities, believing this strategy will support long-term value creation through operational excellence and network growth.

About AJC Jewel Manufacturers Ltd.​

AJC Jewel Manufacturers Ltd. is an integrated manufacturer specializing in 22K and 18K gold jewellery products. The company caters to corporate clients, independent jewellers, and leading retail chains both domestically and internationally.

Operating from its advanced 21,780 sq. ft. manufacturing facility in Malappuram, Kerala, AJC specializes in precision-engineered, design-led manufacturing across various forms including traditional casting, bespoke orders, CNC-machined jewellery, and studded jewellery. The company leverages a digital-first B2B ecosystem and maintains a proprietary platform featuring over 5,000 jewellery designs to ensure faster execution and flexibility for its retail partners.

Stock Price Movement​

AJC Jewel Manufacturers Ltd is ticking up at ₹100.32 as of 10:30 AM, having gained +4.99% in the market session. The shares are trading completely flat, holding a tight intraday range where both the high and low registered at ₹100.32.