New Delhi, January 2, 2026 – Affle 3i Limited (NSE: AFFLE, BSE: 542752) on Friday announced the appointment of Sameer Sondhi as Chief Executive Officer, North America, alongside an expanded mandate as Chief Strategic Investments Officer, marking a key leadership move to accelerate growth in developed markets.
The appointment comes as part of Affle’s long-term expansion strategy focused on scaling its presence in North America while strengthening both organic growth and selective strategic investments aligned with its 3i vision of Innovation, Impact, and Intelligence.
Leadership Mandate and Strategic Focus
In his dual role, Sondhi will oversee Affle’s North American operations and lead the company’s strategic investment initiatives, supporting its ambition to drive multi-fold growth in its third decade of operations. His responsibilities will include expanding market reach, deepening relationships with advertisers and partners, and identifying inorganic growth opportunities in mature digital advertising markets.Industry Experience
Sameer Sondhi brings extensive leadership experience across global adtech and digital media platforms. Prior to joining Affle, he held senior leadership roles at Verve, including positions as Chief Executive Officer and Chief Revenue Officer, where he led global strategy, operations, and revenue growth. Earlier, he was associated with InMobi, contributing to business expansion across North America, Europe, and Asia. He holds a master’s degree in computer science.Management Commentary
Anuj Khanna Sohum, Chairperson, Managing Director and Chief Executive Officer of Affle, said the appointment represents a pivotal milestone for the company’s developed market ambitions. He noted that Sondhi’s proven leadership experience and deep understanding of the adtech ecosystem would help reinforce Affle’s growth momentum in North America while enabling focused execution of its strategic investment plans.Commenting on his appointment, Sameer Sondhi said he is joining Affle at a defining phase of its growth journey. He highlighted the company’s strong foundation in AI-driven consumer intelligence and performance-led advertising, and expressed confidence in driving scalable and profitable growth in collaboration with Affle’s leadership team, partners, and customers.
About the Company
Affle 3i Limited is a global technology company focused on AI-powered consumer intelligence and mobile advertising solutions. The company enables advertisers to optimize targeting, personalize engagement, and improve return on investment through proprietary data, advanced analytics, and generative AI-driven platforms. Affle is listed on the National Stock Exchange of India and BSE, and operates across multiple international markets.Source:
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