ICONiQ White Whisky Surpasses 10 Million Cases Milestone
Mumbai, March 23, 2026 – Allied Blenders and Distillers Limited (ABD) announced that its flagship brand, ICONiQ White Whisky, has surpassed 10 million cases in fiscal year 2026. The achievement marks a significant milestone, demonstrating one of the fastest growth trajectories within the Prestige & Above spirits segment.Launched in September 2022, ICONiQ White Whisky initially debuted in select markets of East and North India before expanding nationally. Sales reached 0.32 million cases in fiscal year 2023. Momentum accelerated in fiscal year 2024, with volumes rising to 2.27 million cases. This growth trajectory continued in fiscal year 2025, with the brand reaching 5.7 million...