Novus Loyalty Ltd Wins Major Contract with Central Bank Of India for Digital Loyalty Programs
Novus Loyalty Limited announced the execution of a Service Level Agreement (SLA) with the Central Bank Of India. The agreement, formalized on April 16, 2026, centers on providing comprehensive loyalty rewards program management across the bank’s extensive digital infrastructure.The contract was awarded following a bid process via GeM RFP Bid No. GEM/2025/B/6413323. The scope of work involves the end-to-end deployment, management, and migration of loyalty and rewards programs. These programs cover various digital channels, including Debit Cards, UPI, Internet Banking, and Mobile Banking.Novus Loyalty Limited stated that this engagement...