Iris Clothings Enters Quick Commerce Market to Strengthen Omnichannel Presence
Iris Clothings Limited, a readymade garment company specializing in kidswear design, manufacturing, branding, and sales, has expanded its distribution reach by entering the Quick Commerce segment. The strategic move aims to strengthen the company's omnichannel presence and improve customer accessibility across high-growth retail channels.The company will initially introduce its products into the Quick Commerce ecosystem in Bengaluru and Hyderabad. This addition complements Iris Clothings Limited's existing robust distribution network, which includes distributor-led sales, Exclusive Brand Outlets (EBOs), and a Direct-to-Consumer (D2C) platform. By leveraging...