Tagline Revised Across Platforms
Eternal-owned quick commerce company Blinkit has removed its long used 10 minute delivery claim from its branding across platforms, reflecting a shift in messaging amid rising concerns around delivery workers’ welfare.The company has updated its tagline from “10,000+ products delivered in 10 minutes” to “30,000+ products delivered at your doorstep.”Labour Ministry Discussions Trigger Industry Review
The change comes after discussions between quick commerce platforms and the Union Ministry of Labour, which has been examining issues related to safety, security and working conditions of gig workers.Other major quick commerce players, including Swiggy and Zepto, may also reassess their delivery time...