JOHANNESBURG, February 26, 2026: TVS Motor Company (TVSM), a global leader in two and three-wheeler manufacturing, today announced its official re-entry into the South African market. In a move to redefine the regional mobility landscape, TVSM has entered a strategic partnership with The Nexus Collective, a specialized distributorship backed by the Bidvest Group Limited, South Africa's largest automotive distributor.
With this launch, TVSM becomes the only two-wheeler brand in South Africa to operate across multiple product forms and segments simultaneously. This expansion is a cornerstone of TVSM's international growth strategy; as of 2025, international business accounts for 25% of total sales, with the African continent representing over half of global operational revenue and nearly 70% of export unit volumes.
"South Africa is a strategically important market for TVS Motor Company," said Peyman Kargar, President - International Business. "This partnership enables us to combine global engineering excellence with strong local execution. Our focus will be on building a scalable distribution footprint and creating sustainable long-term value in South Africa's evolving mobility ecosystem."
Under the campaign theme 'Ride the Future,' TVSM is introducing seven proven products tailored for diverse applications, including daily commuting, leisure, delivery utility, and shared mobility: TVS Apache RR 310, TVS Apache RTR 200, TVS Raider 125, Trak 150, HLX 125 4G, HLX 150X, and TVS NTORQ 125.
Rahul Nayak, Continent Head - Africa, emphasized the brand's commitment to reliability: "Our immediate priority is to ensure strong retail expansion, seamless after-sales support, and consistent brand visibility. We look forward to building a strong, sustainable presence in the market."
TVS Motor Company (BSE:532343 and NSE: TVSMOTOR) is a reputed two and three-wheeler manufacturer globally, championing progress through sustainable mobility with four state-of-the-art manufacturing facilities located in India and Indonesia. Rooted in a 100-year legacy of trust, value, and passion for customers, it takes pride in making internationally accepted products of the highest quality through innovative and sustainable processes. TVS Motor is the only two-wheeler company to have won the prestigious Deming Prize. Its products lead in their respective categories in the J.D. Power IQS and APEAL surveys. The company has been ranked No. 1 Company in the J.D. Power Customer Service Satisfaction Survey for four consecutive years. Its group company Norton Motorcycles, based in the United Kingdom, is one of the most emotive motorcycle brands in the world. Its subsidiaries in the personal e-mobility space, Swiss E-Mobility Group (SEMG) and EGO Movement have a leading position in the e-bike market in Switzerland. TVS Motor Company endeavours to deliver the most superior customer experience across 90 countries in which it operates.
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