TVS Apache Celebrates 7 Million Global Riders, Launches 'Tu Race Laga' Campaign Film

TVS Apache Celebrates 7 Million Global Riders, Launches 'Tu Race Laga' Campaign Film​

Mumbai, July 06, 2026: TVS Motor Company, a global leader in the two and three-wheeler segments, has marked a significant milestone for its performance brand, TVS Apache. The company celebrated reaching 7 million global riders for the Apache line and simultaneously unveiled its new brand campaign film, 'Tu Race Laga.'

TVS Apache continues to build on its "Track to Road" philosophy since its inception in 2005. This approach translates championship-winning expertise from racing into everyday performance, underpinning a commitment to customer obsession and inspiring a new generation of motorcycling enthusiasts. With over four decades of racing heritage, TVS Apache combines race-derived technology and precision engineering to deliver an uncompromising ride experience.

The brand has cultivated a strong community around its motorcycles. There are over 500,000 registered members united by a shared passion for performance, adventure, and camaraderie. Through organized rides and immersive brand engagements, the company ensures meaningful connections extend far beyond simple ownership. Globally, TVS Apache boasts over 7 million customers across 90 countries, solidifying its status as one of the world's fastest-growing performance motorcycle brands.

TVS Apache has consistently introduced cutting-edge innovations across its range. These advancements include roto-petal disc brakes, fuel injection, dual-channel ABS, multiple ride modes, TVS SmartXonnect™, glide through technology, and advanced rider-assist features such as traction control and dynamic stability systems.

To commemorate the milestone of 7 million customers worldwide, the brand introduced its new campaign film, 'Tu Race Laga.' The film, directed by Mr. Ram Madhvani, captures the spirit of adrenaline, control, and excitement inherent in the racetrack, reinforcing the Apache's "Track to Road" philosophy.

Commenting on this achievement, Gaurav Gupta, President of India 2W Business at TVS Motor Company, thanked the 7 million TVS Apache riders for their trust and passion over the past two decades. He stated that the milestone reflects the dedication of the entire TVS Motor ecosystem, vowing to continue pushing boundaries through purposeful innovation, global expansion, and strong rider communities.

Vimal Sumbly, Head Business - Premium at TVS Motor Company, added that when TVS Apache was born twenty years ago, its singular vision was to bring race-bred capability from the racetrack directly to everyday riders. He noted that as the brand evolves into one of the world's fastest-growing premium motorcycle brands, 'Tu Race Laga' is a tribute to this journey and the spirit of progress shared by every rider.

The TVS Apache Range​

TVS Apache caters across multiple performance segments, ranging from 160cc to 310cc in engine capacity.


The 'Tu Race Laga' film is now available online, showcasing the commitment of TVS Apache to redefining motorcycling through relentless innovation and race-bred technology.

TVSMOTOR Stock Price Movement​

Today, TVS Motor Company Limited closed higher in the post-market session after shares gained 2.06% to settle at ₹3705. The stock saw active trading, with a total volume of 701,935 shares recorded during the day.