The Ramco Cements Limited Wins Six Honours, Including Grey Elephant Grand Prix, at Kyoorius Awards
The Ramco Cements Limited's "Hard Worker" campaign has achieved significant recognition at the prestigious Kyoorius Creative Awards, securing six total honours, including the coveted Grey Elephant Grand Prix for its Eco Plaster film.The awards were presented during the Kyoorius Creative Awards Night 2026, which took place on May 23, 2026, at the Jio World Convention Centre in Mumbai. The campaign received widespread recognition from industry peers alongside several leading national brands and agencies, celebrating authentic storytelling centered on the lives of hardworking individuals.
The Eco Plaster commercial, which promotes water conservation through innovative construction solutions, emerged as the campaign's primary winner, collecting the majority of the accolades.
The six honours achieved by the Hard Worker campaign include:
| Award Category | Honour/Project |
|---|---|
| Grey Elephant (Grand Prix) | Eco Plaster |
| Blue Elephant (Best Film) | Eco Plaster |
| Blue Elephant (Best Direction) | Eco Plaster |
| Blue Elephant (Best Music) | Eco Plaster |
| Baby Elephant (Best Direction) | Tortoise & Hare |
| Baby Elephant (Best Use of Humour) | Eco Plaster |
The Kyoorius Creative Awards, established in 2014, is known for celebrating creative excellence across India's advertising, marketing, and communications sectors. The campaign's overarching theme was conceived around the insight that true strength and progress are built through everyday hard work, connecting deeply with audiences across markets through emotionally resonant and culturally rooted narratives.
A V Dharmakrishnan, CEO of Ramco Cements, noted that the campaign serves as a tribute to the spirit of hardworking people, who form the backbone of the industry and the nation.
Balaji K Moorthy, Executive Director - Marketing, elaborated on the campaign's strategic vision. He stated that the core insight was that hard work deserves recognition and respect, aiming for communication that felt culturally relevant and rooted while pushing creative boundaries.
The recognition at the Kyoorius Creative Awards marks a major milestone for The Ramco Cements Limited, reinforcing the company's commitment to impactful brand-building and meaningful communication initiatives.
RAMCOCEM Stock Price Movement
As of 2:45 PM, shares of The Ramco Cements Limited are slipping by 0.63% in live trading, currently priced at ₹908.8. The equity trades on a robust volume of 338,878 shares, having shed ₹5.75 during the session.Disclaimer: Due care and diligence have been taken in compiling and presenting news and market-related content. However, errors or omissions may arise despite such efforts.
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