Srijan Group Enters Organized Fashion Retail with ₹500 Crore Bet, Launches ‘Srijan Style’

Kolkata-Based Realty Major Diversifies into Value Fashion Segment​

Kolkata, February 24: Kolkata-based real estate group Srijan Group on Tuesday announced its foray into organized fashion retail, marking a strategic diversification into India’s rapidly expanding consumer segment.

The group is launching its new retail brand, “Srijan Style,” with a committed investment of over ₹500 crore over the next three to four years. The entire capital outlay will be funded through internal accruals, according to Srijan Realty Director Keshav Agarwal.

Phased Expansion Plan Targets 50 Stores by FY27​

Under a structured rollout strategy, the company plans to open 10 stores in the first quarter of operations. The expansion roadmap aims to scale up to 50 stores by the end of FY26-27.

Chairman and Managing Director Shyam Sunder Agarwal said the company is initially targeting 200 stores across India, with a long-term vision of building a 1,000-store national chain.

The expansion will primarily focus on Tier 2, Tier 3, and Tier 4 markets, where rising disposable incomes and increasing formal retail penetration are driving consumption growth.

Eastern India to Anchor Initial Retail Rollout​

Srijan Style’s retail journey will begin in eastern India. A flagship store is planned at Gariahat in South Kolkata. Additional outlets are scheduled to open in Bandel, Madhyamgram, Serampore, Bagnan, Sodepur, Murarai, and Asansol in West Bengal before the company expands into other high-potential clusters nationwide.

The strategy positions eastern India as the launchpad for the brand’s broader national ambitions.

Value-Focused Format with High Inventory Efficiency​

Srijan Style aims to position itself as a family-oriented retail destination offering affordable fashion and essential general merchandise through an organized and high-efficiency format.

Each store will span approximately 8,000 square feet, designed to optimize inventory productivity, operating leverage, and store-level profitability.

The merchandise mix will focus on high-volume, fast-turn categories priced between ₹99 and ₹1,999. A majority of products will be priced below ₹999, aiming to balance affordability with quality while maintaining margins.

Organized Value Fashion Set for Structural Growth​

According to Agarwal, organized value fashion currently accounts for around 15 per cent of the market and is projected to expand to 30 to 35 per cent by 2030. The company sees this shift as a significant opportunity, particularly in emerging urban markets where organized retail is gaining ground.

With its ₹500 crore commitment and aggressive store expansion plan, Srijan Group is positioning Srijan Style as a key growth driver beyond its real estate business, tapping into India’s evolving retail consumption landscape.