SiXiT Targets ₹300 Crore Revenue in Three Years, Signs Arshdeep Singh as Brand Ambassador
Cricket Brand SiXiT Plans Major Growth with Product Expansion and Wider Distribution
Chennai, March 14Cricket equipment brand SiXiT has set an ambitious growth target, aiming to generate ₹300 crore in revenue over the next three years as it expands its product range and strengthens its nationwide distribution network.
The company announced on Saturday that it has appointed India pacer Arshdeep Singh as the brand ambassador for its cricket ball category. The move is part of SiXiT’s strategy to boost visibility and connect with the growing base of cricket players across the country.
Company Valued at ₹125 Crore
Currently valued at ₹125 crore, SiXiT plans to drive its revenue growth through product diversification, deeper engagement with grassroots cricket communities, and wider market access.According to the company, its focus on grassroots cricket has helped the brand gain recognition among amateur players and local tournaments across India.
Manufacturing and Workforce
SiXiT operates its manufacturing facility in Madurai, Tamil Nadu, where it employs more than 1,000 people. The company recently introduced a new range of cricket kits as part of its expanding sports equipment portfolio.Strong Nationwide Distribution Network
The company has built a wide distribution network that includes more than 2,000 distributors and wholesalers. Its products are currently available in over 50,000 retail outlets across the country.Focus on Grassroots Cricket Growth
Commenting on the development, SiXiT Sales Head Bhavin Lakhlani said the brand has grown alongside the country’s grassroots cricket culture.He noted that SiXiT’s cricket tennis balls have become a common feature in weekend matches and local tournaments across India, reflecting the expanding participation in the sport.
Lakhlani also said the company is pleased to bring Arshdeep Singh on board as brand ambassador for its cricket ball category, adding that the fast bowler’s journey continues to inspire a new generation of cricketers.
Disclaimer: Due care and diligence have been taken in compiling and presenting news and market-related content. However, errors or omissions may arise despite such efforts.
The information provided is for general informational purposes only and does not constitute investment advice, a recommendation, or an offer to buy or sell any securities. Readers are advised to rely on their own assessment and judgment and consult appropriate financial advisers, if required, before taking any investment-related decisions.
Last edited by a moderator: