Rose Merc Acquires 30.01% Stake in Pezon.in, Targeting Digital Finance Growth

Rose Merc Acquires 30.01% Stake in Pezon.in, Targeting Digital Finance Growth​

Rose Merc Limited has entered the fast-growing fintech sector with a strategic investment in Virtual Gain Technologies Private Limited, the company operating the digital platform Pezon.in. Through a binding agreement, Rose Merc will acquire a 30.01% stake in the company for ₹1 crore, marking the company's expansion into the realm of digital finance.

Pezon.in is developing a technology-led financial platform focused on simplifying and expanding access to digital finance. The investment positions Rose Merc to participate directly in India's expanding digital economy, emphasizing payments infrastructure, Peer-to-Peer (P2P) transactions, and next-generation fintech services.

Pezon.in's Focus on Digital Ecosystems​

Pezon.in is building a digital ecosystem designed for scale, focusing on key financial areas. These areas include:

• Digital payments and peer-to-peer transfers
• Wallet-based financial services and merchant tools
• Tech-enabled financial infrastructure

The platform aims to capture emerging opportunities across digital payments and platform-led finance.

Strategic Outlook for Rose Merc​

This investment represents a significant pivot for Rose Merc Limited, as the company expands its portfolio into fintech and digital financial services. The move strengthens Rose Merc's long-term strategy to build high-growth businesses aligned with India's digital transformation.

Rose Merc will collaborate closely with Pezon.in's leadership, contributing strategic direction and board-level support to accelerate product development, partnerships, and market expansion.

Uday Tardalkar, Chairman and Independent Director of Rose Merc Limited, stated, "This partnership signals a new phase in our growth journey. Fintech will shape the future of commerce and financial inclusion in India, and our investment in Pezon.in positions Rose Merc to be part of that transformation. We see significant potential in the platform and look forward to building a scalable digital ecosystem together."

Amit Singh, Founder of Virtual Gain Technologies Private Limited (Pezon.in), expressed excitement about the collaboration. "We are excited to partner with Rose Merc as we scale Pezon.in into a trusted digital finance platform. This collaboration will accelerate our product roadmap, strengthen our technology infrastructure, and help us deliver innovative financial solutions to a rapidly growing user base."

Company Profiles​

Rose Merc Limited
Rose Merc Limited is a diversified listed company with business interests spanning trading, exports, precious metals, media, and sports initiatives, and financial services. The company continues to identify emerging growth sectors and invest in businesses that align with long-term economic and technological shifts.

Virtual Gain Technologies Private Limited (Pezon.in)
Virtual Gain Technologies Private Limited is a technology-driven company building the digital finance platform Pezon.in. The company focuses on payments and next-generation financial services aimed at enabling digital-first commerce and financial inclusion.

Stock Price Movement​

At the close of trade today, Rose Merc Ltd shares settled at ₹67.43, retreating 2.71% for the day. The stock displayed considerable movement during trading hours, ranging between an intraday low of ₹66.70 and an intraday high of ₹75.00.

Source:​