Radiowalla Network Expands Retail Media Portfolio with Launch of In-Store Fragrance Solutions

Radiowalla Network Expands Retail Media Portfolio with Launch of In-Store Fragrance Solutions

Radiowalla Network Expands Retail Media Portfolio with Launch of In-Store Fragrance Solutions​

Radiowalla Network Limited has significantly expanded its retail media offerings by introducing in-store fragrance solutions, solidifying its position as a provider of multisensory customer engagement platforms. This expansion complements and strengthens the Company's integrated suite of in-store experience services.

The comprehensive portfolio now available to clients includes in-store audio solutions, digital signage, digital media solutions, and the newly introduced in-store fragrance solutions. These offerings enable businesses to create consistent and immersive brand experiences across various high footfall locations.

Radiowalla's integrated platform is currently deployed across 33,000+ locations and services over 700 brands. The Company's client base spans multiple key sectors, including retail, hospitality, automotive, healthcare, airports, and office spaces.

The new fragrance technology integrates seamlessly with the Company’s existing technology-driven offerings. These established systems include AI-powered music curation, multilingual voiceovers, and smart amplification systems, collectively allowing brands to enhance their customer engagement environments.

In addition to its domestic reach, Radiowalla Network Limited is accelerating its market penetration. The company is observing growing demand from organized retail chains specifically in Tier-2 and Tier-3 cities. Furthermore, the firm continues to strengthen its international presence across both Africa and the Middle East. This strategic growth aims to enhance the Company's capacity to deliver comprehensive multisensory retail media solutions globally.

RADIOWALLA Stock Price Movement​

Shares of Radiowalla Network Limited settled flat on Friday, closing at ₹28.45 after registering no material shift from the previous session’s close. The equity saw a trading volume of 6,400 units during the day, maintaining tight stability in its movement.
 

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