Prithvi Exchange Receives In-Principle Approval from Visa for Forex Card Launch
Prithvi Exchange (India) Limited announced it has received an In-Principle Approval from Visa for the launch of its Forex Card program. This development is part of the company’s product and digital expansion strategy.The approval indicates Visa's preliminary validation of Prithvi Exchange’s compliance framework, operational readiness, and customer onboarding processes. The company can now move towards rollout, subject to completion of final requirements for the BIN sponsorship model of issuance.
The proposed Forex Card is intended to provide a secure and convenient payment solution for travelers, students, and corporations. It is designed to strengthen Prithvi Exchange's position in the forex and crossborder payments market.
The move supports Prithvi Exchange’s broader vision of creating a technology-driven, diversified forex ecosystem. The company is focused on expediting the final launch and providing a future-ready forex experience to customers.
Shuba Lakshmanan, Company Secretary, confirmed the announcement.
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